Jobs / United States / General Motors Company
Customer Engagement & Marketing Lead - GM Defense
General Motors Company · 🇺🇸 Warren, Michigan, United States of America
Sponsorship verdict
Sponsorship possible
One solid signal, not two — worth applying, and worth asking about sponsorship early.
- Employer is on a government sponsor recordThe US Department of Labor certified 606 H-1B/E-3 labor condition applications for this employer between Oct 2025 and Jun 2026 (latest Jun 2026) — the step every H-1B hire needs first. USCIS also records 267 H-1B approvals in FY2023. Source: LCA disclosure data (US Department of Labor (OFLC)).
- The posting doesn’t mention sponsorshipSilence isn’t a refusal — ask the recruiter before investing much time.
- No salary bar for this routeH-1B has no fixed salary bar: the employer must pay at least the prevailing wage for the role and area. Cap-subject employers enter a lottery weighted by wage level. Source: https://www.federalregister.gov/documents/2025/12/29/2025-23853/weighted-selection-process-for-registrants-and-petitioners-seeking-to-file-cap-subject-h-1b, rules effective 2026-02-27.
- What General Motors Company paid sponsored hires in similar roles2 certified filings for “Group Manager - Product & Customer Care, GM Energy” (Marketing Managers) in MI: $191k–$222k, median $206k. Most were filed at wage level IV (100%) — 4 lottery entries, ≈61% projected selection odds for cap-subject employers. Source: US Department of Labor LCA disclosure data (Oct 2025 – Jun 2026).
- Last confirmed live 3 days agoWhen a source last listed this job as open.
US H-1B: cap-subject employers enter a lottery weighted by wage level — Level I gets 1 entry, Level IV gets 4 (DHS projected selection odds ≈15% at Level I to ≈61% at Level IV). Universities and non-profit research employers are cap-exempt. The $100,000 fee for new petitions from abroad is currently blocked by a court order (appeal pending).
A verdict summarises public evidence; it is not legal advice and never a guarantee — the employer and the immigration authority decide. Sign in to factor in where you can already work.
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Sponsor Radar — General Motors Company
The US Department of Labor certified 606 H-1B/E-3 labor condition applications for this employer between Oct 2025 and Jun 2026 (latest Jun 2026) — the step every H-1B hire needs first. USCIS also records 267 H-1B approvals in FY2023. Source: LCA disclosure data (US Department of Labor (OFLC)).
Past sponsorship or register membership never guarantees sponsorship for this vacancy or for you. Full Sponsor Radar for General Motors Company →
About the role
Job Description Hybrid : This role is categorized as hybrid. This means the selected candidate is expected to report to GM Global Technical Center, Warren MI at least 3 times a week (or other frequency dictated by their manager) About GM Defense GM Defense (GMD) continues a 100-year legacy of designing, validating, and manufacturing vehicles and equipment in support of defense and other government customers. Within GM Defense, the recently created Autonomous Driving and Robotics group is charged with adapting, integrating, and enhancing GM’s automated driving capabilities to the needs of GM Defense customers. The Role: Marketing & Customer Engagement Lead plays a pivotal role in planning and ensuring successful execution of marketing and customer engagement events with customers, partners, and stakeholders to enable product visibility, opportunity development, and capture of major GM Defense opportunities. This role is responsible for leading teams to plan, coordinate, support and execute high-profile events and customer engagement activities. This role also builds relationships to collaborate with GM and brand teams on projects to expand GM Defense brand and product presence around the world. The ideal candidate will excel in quickly crafting adaptive marketing and customer engagement solutions, coordinating activities with precision, leveraging relationships with other GM brands for collaboration, and taking ownership to deliver exceptional customer experiences that reinforce GM Defense's position as a market leader. What You’ll Do: • Manage coordinating and (when needed) personally executing a wide range of activities associated with and executed at Warren Technical Center, Milford Proving ground, and other locations. Through coordinated and individual action, this role ensures success of activities are critical for successful GM Defense customer engagement, opportunity development, and long-term growth, to include: • Detroit-Area Customer Engagement & Event Planning • Customer-Focused Experience / Event Planning: Partner with internal teams and external vendors to plan and coordinate impactful customer-and product-focused events that support GM Defense opportunity development and strategic engagement. • On-Site Event Planning & Coordination at Detroit Area Facilities: Serve as the lead point person for planning on-site GM Defense customer engagement events at Warren Technical Center, Milford Proving Ground, and other Detroit area GM locations. • Product Experience Planning & Execution • Experiential Marketing & Customer Engagement Design & Coordination: Planning and coordination of dynamic product experiences (ride & drive, demonstrations, etc.) at Milford Proving Ground, Warren, and other Detroit-area GM facilities • Activation Coordination & Execution Management: Lead coordination, support for, and execution of activations for static display of GMD products (often in concert with other GM brands) to highlight GMD products and their relationship with GM products and brands • Customer Engagement & Marketing Support to Opportunity Development • Marketing & Communication (MarCom) Campaign Development & Execution: Support design and execution of long-term MarCom campaigns that apply GM Defense resources and leverage collaborations with GM brands to enable GMD capture campaigns and achievement of GMD growth priorities • Tradeshow Planning & Execution • Major Tradeshow Planning & Execution Lead: Lead planning and execution support major tradeshows, to include booth design/development, execution planning, and management of associated coordination (lodging, logistics, etc.) • Merchandizing & Apparel Management • GS&S Apparel Management: Coordinate apparel for GS&S and key GMD personnel to enable successful business d