Jobs / United States / HelloFresh Benelux B.V.
Associate Director, Display, Video & App
HelloFresh Benelux B.V. · 🇺🇸 New York, NY, United States
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About the role
As the Associate Director of Display, Video & App Marketing, you will lead our global acquisition channels across Display, Video, and App—balancing performance and awareness objectives while driving cost-effective volume growth across the full HelloFresh Group brand portfolio. Your primary mission is to strategically scale these channels in a way that is measurable, creatively sharp, and responsive to demand. That means embedding an always-on incrementality framework at the heart of how we measure effectiveness, defining and rolling out a unified measurement and creative framework across channels, ensuring technical infrastructure is scalable and robust, and making sure we show up effectively during HelloFresh Group's biggest peak and high-demand moments. Above all, we are seeking ambitious individuals who are driven to make HelloFresh better. We firmly believe that skills are developed through diverse experiences and unique pathways. Therefore, even if your background doesn't "tick every box" but you are confident you would excel in this role, we strongly encourage you to apply and share your story with us. You will... • Lead and develop the team: Manage, coach, and grow the Display & Video Team Lead(s), App Marketing Team Lead, and their wider teams, building a high-performing, scalable multi-channel organization. • Own the global Display, Video & App strategy: Set and drive the strategic direction across all three channels, balancing performance (conversion, CPA/CAC) and awareness objectives across all HelloFresh Group brands and markets. • Embed always-on incrementality measurement: Define and roll out an always-on incrementality framework (geo-testing, regression, multi-touch attribution) as the core lens for evaluating channel effectiveness and guiding budget allocation across Display, Video, and App, partnering closely with Marketing Analytics. • Define and launch a unified creative framework: Build and roll out a creative testing and refresh framework across Display & Video, setting standards for iteration cadence and creative-performance feedback loops in partnership with Brand and Creative teams. • Manage global budget allocation: Set and dynamically reallocate budget across markets, brands, and channels to hit volume growth and CPA/CAC targets, forecasting and reporting with rigor. • Own peak and high-demand moments: Lead planning and execution for HelloFresh Group's key peak and high-demand trading moments, ensuring budget, creative, and targeting are primed to capture demand spikes efficiently across all channels. • Drive channel efficiency and close infrastructure gaps: Identify and resolve technical and setup gaps that impede efficient scaling, working cross-functionally with Tech, Product, and Marketing stakeholders to test, iterate, and scale improvements across campaign performance and user experience. • Build scalable infrastructure: Develop infrastructure to enhance team efficiency, including implementation of tools for budgeting automation, advanced measurement models (incremental regression analysis, MMM), and tracking data pipelines. • Lead senior agency and platform relationships: Act as the strategic lead and escalation point for external agencies and platform partners (including Google, DSPs, and mobile platforms), setting the agenda on plans, investment, and innovation. • Test and scale new formats: Identify, test, and scale new opportunities within Display, Video, and App ecosystems—including YouTube, new creative formats, and app monetization—to diversify acquisition and support video adoption goals. • Drive cross-channel alignment: Partner with cross-channel and measurement teams to connect Display, Video, and App activity to the broader full-funnel customer journey and shared measuremen