Manager, Paid Search

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About the role

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 3546 - Manager, Paid Search - GCS Role Summary and Impact As a Paid Search Account Manager you will be responsible for owning the day-to-day execution of all elements of paid search activity, employing strong platform knowledge & supplier relationships to deliver flawless testing and media plans, optimisation, and analysis. The role involves managing one or several juniors, overseeing their work and their development to successfully execute client deliverables and exceed client’s expectations. The Paid Search Account Manager acts as a key point of contact for the Global Hub. Key Responsibilities: Campaign Management • Effectively manage your & your team’s designated search accounts, ensuring ongoing and timely optimisation is delivered by the team; proactively looking for both tactical and strategic optimisation opportunities and forecasting, whilst working with the AD to devise campaign strategy and translate this into campaign delivery. • Take responsibility for wider client or team deliverables (such as performance commentary or weekly reporting) and guide more junior team members in how this can be effectively achieved. • Ensure adherence to paid search channel best practices for clients, and contribute to the development of search best practice. Client & Partner Management • Develop strong relationships with the Global Hub, your client, and key suppliers, leading team communications with these stakeholders. Has an expert knowledge of client and agency structures. • Foster a good working relationship across all client teams to facilitate flawless execution of plans and builds rapport to become a trusted advisor. • Has strong knowledge of the client sector/ industry which is shared to build strategies and plans. Identifies strategic issues and raises questions to help stakeholders explore and understand their wider business challenges. People Management • Motivational Manager leading by example while encouraging and coaching one or several juniors on the team, providing feedback and recognition for a job well done. • Delegating and managing workloads across the junior members of the team and Global Hub where required, whilst supporting and educating planning teams on the benefits and purpose of paid search. • Assisting with the recruitment process for the immediate and wider team when required. Attending interviews and acting as an ambassador for the team to potential candidates. Operational Excellence • Making full use of the technology available, implementing processes and practices that maximize operational efficiencies whilst identifying opportunities for process improvement, and providing recommendations. • Takes ownership of issues when they arise and proactively suggests ways to resolve these and prevent them from happening in the future. • Contributes to the development of strategic revenue and services opportunities. Skills and Experience • Paid Search expertise with current dated certifications, and excellent knowledge of bid management, core PPC technology platforms, data analysis, and understanding of the strategic and tactical application of paid se

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