AV Business Director (12 month FTC - Betfred)

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About the role

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 3242 - AV Business Director (12 month FTC - Betfred) Role Summary and Impact Reporting into the Deputy Head Of AV, you will be the Senior AV representative for EMN, from our Team to all clients, Media Owners to senior internal stakeholders across our UK business. This involves delivering the best in market AV output through our team for our clients, senior commercial support of the business, overall team development and a proactive relationship with our senior media owner partners to solidify EM’s reputation across the UK as a market leader. As an AV Director you will be expected to see the Bigger Picture and overarching AV and Video strategies for all of our clients. You will work closely with your senior counterparts in the planning, strategy, digital, PRO and Creative Future departments to understand our client’s business needs, with a view to our team delivering knowledgeable, accurate and innovative AV approaches across the board that can really drive our client’s business forward. In collaboration with our senior digital, social and creative future colleagues, review then improve our wider agency video investment capabilities today – benchmarking them and identifying where we can get better. You will lead on all AV senior media partner relationships, driving efficiencies in our approach across the market. Ensure all senior contact strategies are relevant throughout EMN and that we are always front of mind for all market opportunities. Play a leading role in our AV thinking in new business pitching and organic business development, leveraging media partner relationships to bolster our thinking and ideas. From a Bigger Picture perspective, you will support the marketing of the agency. This will include but not limited to, creating and leading internal/external media insight events (Thinkbox Tevevisionaries, AV week etc) the writing of market leading case studies and contribute to award entries where required. Responsibilities of the role: People: • Ensure the AV team deliver our new essencemediacom breakthrough thinking and culture principles in everything we do from learning everyday to building better together, always inclusive and celebrate every success. • Lead our overall team management and development. Proactively shape, clearly communicate, and proactively implement new ways of working across all levels of our team (1 – 5.5), manage all learning and growth opportunities as well develop our culture with input from the wider AV team, making EMN the place to work. • Demonstrate effective management of all of our AV team. Ensure the team is motivated, challenged, and given the opportunity to develop. • Work closely and support the Head of AV to constantly review full Team ways of working and involve yourself in developing and improving process as well as team efficiency. Manage feedback from across the team as senior management and address as required. • Embrace any new ways of working with tenacity and take the AV team on that learning journey. • Continue and grow the already existing trust and confidence you have of senior internal UK stakeholders, senior clien

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