Jobs / Mexico / General Motors Company
CRM & Growth Marketing Manager
General Motors Company · 🌍 Mexico City, Mexico, Mexico
Sponsorship verdict
No sponsorship evidence yet
No government record and no wording either way. Not a refusal — ask the recruiter.
- No government sponsor record hereNo government sponsor record covers this employer in this country.
- The posting doesn’t mention sponsorshipSilence isn’t a refusal — ask the recruiter before investing much time.
- Can’t check pay against the visa rulesWe don’t have visa salary rules for this country yet.
- Confirmed live todayWhen a source last listed this job as open.
A verdict summarises public evidence; it is not legal advice and never a guarantee — the employer and the immigration authority decide. Sign in to factor in where you can already work.
Or apply yourself on the official page →
Why not apply?
No register record and no sponsorship wording in the posting. Worth asking the employer before investing significant time.
SponsorApply flags time-wasters so your applications go where they can land. These come from the posting's own wording — read the original listing to confirm. See better-fit alternatives →
Sponsor Radar — General Motors Company
No government sponsor record covers this employer in this country.
Past sponsorship or register membership never guarantees sponsorship for this vacancy or for you. Full Sponsor Radar for General Motors Company →
About the role
Job Description Role purpose The CRM & Growth Marketing Program Lead owns the strategy, orchestration, and optimization of OnStar’s growth engine across the customer lifecycle—from acquisition and vehicle attach through activation, engagement, renewal, retention, and winback. The role connects customer data, CRM, lifecycle marketing, digital commerce, product, media, analytics, and customer experience to deliver measurable and sustainable growth. It identifies the highest-value opportunities, launches customer-centric programs, and converts performance insights into repeatable growth loops. This position translates OnStar priorities into coordinated customer journeys across CRM, digital, web, app, commerce, contact-center, dealer, and media touchpoints. It balances growth, customer value, experience quality, operational scalability, and responsible use of customer data. Key responsibilities Growth strategy and funnel ownership · Develop and maintain the OnStar growth roadmap across acquisition, attach, conversion, activation, engagement, renewal, retention, churn reduction, and winback. · Establish a clear funnel model with customer stages, conversion points, leading indicators, lagging indicators, and cross-functional ownership. · Identify and prioritize growth opportunities using customer, vehicle, behavioral, commercial, and channel data. · Define growth hypotheses, target audiences, value propositions, success criteria, and expected business impact. · Partner with Sales, Marketing, Digital Commerce, Product, Analytics, Contact Center, Dealers, Media, and GM enterprise teams to align priorities and execution. CRM and lifecycle marketing · Build customer-centric lifecycle programs supporting acquisition, vehicle attach, onboarding, activation, usage, engagement, renewal, retention, and winback. · Define segments, lifecycle stages, eligibility rules, suppression logic, propensity-based audiences, and next-best-action opportunities. · Use personalization and behavioral signals to improve message relevance, timing, channel selection, and offer fit. · Design connected journeys that reduce friction between marketing, product, commerce, support, dealer, and contact-center interactions. · Develop reusable lifecycle playbooks and journey components that can scale across customer segments and priorities. Experimentation and optimization · Establish a structured test-and-learn program across audiences, offers, messaging, creative, channels, timing, landing pages, onboarding flows, and journey design. · Create test roadmaps with clear hypotheses, control groups, success metrics, guardrails, and decision rules. · Use A/B testing, holdouts, incrementality testing, customer research, and behavioral analysis to assess true impact. · Turn results into documented learnings, optimization actions, and reusable growth principles. · Promote rapid learning while protecting customer experience, brand standards, privacy, and operational quality. Digital commerce and conversion · Partner with Digital Commerce and Product teams to improve subscription purchase, vehicle attach, conversion, onboarding, and post-purchase engagement. · Identify and remove friction across the conversion funnel, including offer clarity, eligibility, checkout, payment, account setup, and first-value experiences. · Coordinate campaign links, offers, product information, landing pages, customer journeys, and measurement across digital experiences. · Support launches and platform changes with communications, journey readiness, testing, issue resolution, and post-launch optimization. · Connect acquisition and lifecycle programs to subscription revenue, custome