Senior Manager – HIV Community Marketing

Start free →

Or apply yourself on the official page →

About the role

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.   Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.   We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together. Job Description   Join Gilead’s HIV Franchise Marketing team and play a key role in supporting the development of impactful personal promotional content for Community Liaison (CL) field teams. As a Senior Manager, you will help translate brand strategy into practical, field-ready materials that enable meaningful engagement with allied healthcare professionals and community-based providers. Reporting Relationship: Senior Director, HIV Franchise Marketing This role will execute the community marketing strategy and build materials for Community Liaison (CL) teams and the HIV Workforce. Key Responsibilities • Develops and leads key elements of the Allied Healthcare Professionals (AHCP) personal and non-personal promotional brand strategy aligned to prioritization and brand campaigns. • Supports the build, execution, and sustainment of the Plan of Action (POA) for the CL field team inclusive of the four products in the HIV Treatment/Prevention portfolio and develops prioritization for the five HIV therapies in Gilead’s portfolio. • Drives execution through the management of and partnership with external agencies, internal cross-functional partners, and the field CL team. Regularly measures the success of initiatives. • Implements product promotional communication strategy for AHCP promotions, ensuring alignment with the overall brand strategy. • Assists in the creation of personal and non-personal promotional tactics utilized to drive brand/franchise preference. • Assists in the development of unbranded disease education for key congresses, events, local/regional marketing strategies, and the CL team. • Gains approval for marketing materials through an internal review process, including management reviews and Med-Legal-Reg. Secures final production. • Works cross-functionally with Sales, Data Insights & Analytics, Legal, Regulatory, Medical, Commercial Learning & Development, and other key internal stakeholders. • Analyzes complex brand opportunities and provides logical recommendations; leads any required action planning. • Provides tactical and strategic input on key planning teams such as promotional campaigns, omnichannel marketing executions, and unbranded disease education campaigns. • Supports internal CL team meetings. • Ensures that all marketing activities comply with regulatory and legal requirements. • Establishes Key Performance Indicators (KPIs), regularly tracking and measuring the success of initiatives and tactics. • Manages aspects of the non-personal promotions marketing budget and project timelines. • Establishes close working relationships with personal promotion marketi

View the official posting →