Brand Lead (Dermatology)

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About the role

An exciting opportunity to lead the marketing function and cross functional matrix team for a pivotal brand in AbbVie. Responsible for defining, developing, and delivering the brand strategy and tactical operation plans, achieving defined metrics, and driving commercial performance through exceptional marketing execution and leading a high performing marketing team. People leadership responsibility for a Senior Brand Manager, Brand Manager and Early Talent colleague, with overall leadership of a cross-functional brand team. Brand Leadership: • Lead the matrix team’s development and execution of the brand plan that aligns to the global strategy while adapting to local insights and dynamics • Represent UK Affiliate with Global and Area marketing teams • Communicate strategy and performance to senior local and global leadership • Responsible for marketing budget allocation and overall budget management Team Leadership: • Lead the marketing function including, personal development, performance management • Creating a high performing cross-functional team culture where the AbbVie way of working can flourish • Coaching marketers to become the best versions of themselves • Developing marketers with stretch in-role assignments to build skills and experience • Executive presence to be able to influence cross functionally and deputise for Business Unit Manager where needed Strategy Formulation: • Explore known unknowns with market research that provides meaningful insights to solve challenges • Synthesis of data into insights to determine winning brand strategy in a competitive market • Lead the brand strategy formulation using complicated, diverse data sets and in collaboration with the cross-functional team • Tell the story and ‘sell’ the strategy and ambition to the organization • Be the expert on the brand, having a detailed understanding of product and indications, therapeutic area, NHS ecosystem and brand performance data Execution: • Developing and executing brand strategies with innovative solutions to the complex ecosystem barriers to customer value. • Responsible for recommending strategic courses of action aligned to the brand plan and current performance against KPIs. • Develop and maintain long-term customer relations with key external stakeholders, including external experts, and advocacy groups • Deliver operational excellence across the brand plan matrix, including the definition and refinement of brand KPIs and delivery against these Innovation: • Evolving the operating rhythm, strategy and capabilities of the cross-functional team by bringing the latest technology, patient and customer insights into the brand team Capabilities: • Demonstration of a high learning agility and emotional intelligence • Strategic ability: synthesis of insights from data and tell the story • Obsession with insight driven decisions • Demonstrate an understanding of the challenges faced by our customers and patients and responding to this • High impact leadership of a cross functional team and able to excel in a matrix environment • The mindset to set ambitious goals and then innovate to achieve this • Executive presence, being able to operate effectively with varying levels of seniority and deputise for senior leaders • Able to coach, manage and lead through line management and through influencing where there is no direct authority • Evidence of prioritising decisions and activities to ensure efficient use of resources and address critical issues impacting the brand • Challenging the status quo to improve the ways of working and improving customer value Experiences: • Relevant strategic and operational experience and proven track record of success • Leadership of marketing team • In-field sales experience •

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