Senior Audience Marketing Manager

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About the role

Join us in bringing joy to customer experience. Five9 is a leading provider of cloud contact center software, bringing the power of cloud innovation to customers worldwide. Living our values everyday results in our team-first culture and enables us to innovate, grow, and thrive while enjoying the journey together. We celebrate diversity and foster an inclusive environment, empowering our employees to be their authentic selves. We are looking for a Senior Audience Marketing Manager to own the audience strategy for an assigned industry vertical — across both net-new prospect accounts and Five9's existing customer base — and to be the connection between marketing investment and pipeline outcomes. Reporting to the Senior Director of N. America Demand Generation, this person is accountable for how well Five9 understands its target accounts in the vertical, how consistently marketing and sales work from the same plan, and how effectively the company's platform story lands with the specific buying committee in that industry, whether that account is being won for the first time or grown after the sale. The specific vertical this role owns — Healthcare, Financial Services and Insurance, or another priority industry — is based on business need and may shift over time. Whatever the assignment, the job is the same: build the audience plan for the full account base in that vertical, run the campaigns that plan calls for, and manage the budget behind it, end to end. The right candidate treats campaign execution as a means to a pipeline outcome, not an end in itself. They build, run, and optimize the campaigns their vertical needs, while partnering with Sales, Sales Development, Customer Success/Account Management, Solution Consulting, Product Marketing, and Brand to align that execution with go-to-market priorities rather than running a parallel plan. And they can defend the plan in front of leadership with pipeline logic, not vanity metrics. Key Responsibilities Audience Strategy & Measurement • Own and communicate the audience marketing strategy for an assigned industry vertical tied directly to Five9's account-based go-to-market model, spanning the entire lifecycle from net-new prospect to customer advocate. • Establish the measurement model connecting audience activity to business outcomes — new and expansion pipeline creation, account engagement, and progression through the funnel. • Present vertical performance and investment cases to marketing and sales leadership with a clear line from spend to outcome. Pipeline & Revenue Partnership • Own the marketing contribution to the vertical's pipeline in direct partnership with the Sales, Sales Development, and Customer Success/Account Management teams working the same account list. • Build and run marketing programs into the vertical's existing customer base , driving engagement, expansion, and cross-sell with the same rigor applied to net-new pipeline. • Participate in the vertical's pipeline cadence , reporting progress and gaps alongside the sales and customer success counterparts who own the same accounts. Persona & Positioning Strategy • Adapt Five9's core platform positioning to the buying committee inside the vertical , translating a horizontal narrative into an industry-specific pitch. • Equip Sales, Sales Development, and Customer Success/Account Management with vertical-specific messaging, proof points, and objection handling while staying current on the industry's regulatory and competitive context as assignments shift. • Know which competitors matter most for the vertical — build that differentiation into campaign messaging proactively, ensuring the marketing itself makes the case rather than leaving differentiation to be argued deal-by-deal in Sales conversations.

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