Principal Product Manager - Vertical Partnerships

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About the role

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams . Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started! We have an opening for a Principal Product Manager who will shape and grow Constant Contact's partner ecosystem through product innovation and strategy. This is not a Sales or Business Development role; you'll focus on identifying which partnerships create the greatest opportunities, prioritizing the integrations and experiences we build, and developing a product roadmap that connects our platform to new customers and drives meaningful business growth. Your focus is Vertical Partnerships : tailoring our platform and partner experiences to the needs of specific industries, then repeating that success across several of them. Real Estate is one example. It’s a vertical where our value proposition is resonating today, and it shows the kind of work involved: identifying the right partners, shaping an experience that fits the industry’s workflows, and landing and expanding quickly. Our priorities will follow where the evidence is strongest, so the specific verticals will change as we learn. What stays constant is the goal of a repeatable model for entering, validating, and scaling vertical partnerships across several markets with strong market size and similar customer needs. You’ll share company goals for user acquisition, revenue, and average selling price (ASP) with Strategic Partnerships (our business development team), and you’ll work across the company to deliver them. Expect daily collaboration with Design, Engineering, Sales, Sales Engineering, Customer Support, Customer Success, Marketing, Legal, Finance, and Data teams, as well as external partners. This is an individual contributor role with company-wide scope. You’ll succeed by building trust and alignment with teams that have their own priorities. What you’ll do: • Own the product strategy, roadmap, and launch of partner-driven experiences across multiple industry verticals • Build a reusable vertical model: define how we identify, validate, and enter a new vertical, and which components carry over from one to the next • Define and ship integrations, embedded experiences, co-built offers, templates, and marketplace listings with partners including platforms, industry associations, networks and franchises, agencies, resellers, ecommerce providers, and AI companies • Work with engineering on APIs, data flows, authentication, and integration quality, including reliability, security, and ongoing maintenance • Identify where AI can speed up partner and customer onboarding, content creation, and automation, and prioritize it with engineering and design • Run discovery with partners and customers, then turn it into a clear roadmap and prioritized backlog • Design and run pilots with defined success criteria, then make scale, change, or stop decisions based on the data • Align and drive cross-functional teams across Design, Engineering, Sales, Sales Engineering, Customer Support, Customer Success, Marketing, Legal, Finance, Data, and Strategic Partnerships to deliver partner products. You’ll set direction and priorities through influence, shared goals, and clear communication. Together you’ll define packaging, pricing, rev-share and co-sell models, launch plans, partner enablement, and ongoing support for each p

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