Vice President, Growth Marketing

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About the role

Who We Are At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people. We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you. We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team. Our Values If this sounds like you, you’ll fit right in. Who You Are Justworks is seeking a VP of Growth to accelerate customer acquisition and expansion across our portfolio while building more scalable, efficient ways to grow. Reporting to the CMO, you will lead Growth Marketing through a significant transformation. Your mandate is to strengthen the sales-led motion that powers our business today while scaling digital-first experiences that combine intuitive self-directed journeys with human assistance where it adds value. You will bring demonstrated success in both established sales-led and digital growth motions, and understand how to connect them into a coherent customer experience. You are a commercially minded marketing leader who shares accountability for financial outcomes and deeply understands the levers that drive them. You connect audience strategy, demand generation, channel investment, conversion, and customer progression to qualified pipeline, bookings, acquisition economics, and customer lifetime value. You are also a builder. You can navigate technical debt, incomplete measurement, and evolving processes while delivering meaningful results. You know when to act on the evidence available, when to test an assumption, and which foundational improvements will unlock the next stage of growth. You move comfortably between hands-on problem-solving and leading through leaders, building the team and systems that allow you to delegate effectively as the organization scales. Your ability to lead extends beyond your reporting line. You earn trust, build shared conviction, make tradeoffs explicit, and mobilize cross-functional teams around business and customer outcomes. What You Will Work On • Lead the growth strategy and its commercial delivery. Translate company and Marketing priorities into an integrated growth plan across acquisition, conversion, and lifecycle marketing. Share accountability for bookings and revenue outcomes, establish clear performance expectations, and connect leading indicators to financial results. • Strengthen sales-led acquisition. Grow qualified demand and pipeline through integrated campaigns, account-based marketing, paid media, organic discovery, field programs, and nurture. Partner closely with Revenue to improve audience quality, routing, handoffs, and conversion across the buying journey. • Scale digital growth. Apply digital and product-led growth principles to expand reach, reduce friction, and improve acquisition efficiency. Partner with Product and the Acquisition Engine team to develop digital-first hybrid journeys across multiple offerings and routes to purchase, connecting marketing demand with experiences that help customers evaluate, choose, and buy. • Develop lifecycle and expansion motions. Shape programs that help prospects progress toward purchase and customers discover and adopt additional offerings. Connect segmentation, behavioral signals, messaging, and channel activation into relevant jour

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