Associate, New Product Planning

Who We Are Cross River builds the infrastructure behind the world’s most innovative financial products. Our technology and capital solutions power payments, cards, lending, and digital asset capabilities that move money safely, instantly, and inclusively — trusted by leading fintechs, enterprises, and disruptors across the globe. Our mission is simple: to build the financial infrastructure that expands access and opportunity for all. Guided by a culture of collaboration, curiosity, and purpose, Cross River has been named one of American Banker’s Best Places to Work in Fintech year after year. Whether you’re designing code, solving regulatory puzzles, or developing strategy, you’ll join a team where innovation and integrity drive everything we do — and where your work helps shape the future of finance. What We're Looking For Every product we launch has to land somewhere in Finance — in the general ledger, in tax treatment, in liquidity forecasting, in reconciliation controls. This role makes sure that landing is planned in advance, not discovered after go-live. As our New Product Planning Associate, you'll represent Finance from early product design through launch and stabilization. You'll scope and document downstream requirements, lead recurring integration calls with Product and Technology, and drive several workstreams to completion at once. It's a highly visible seat. You'll build working relationships across Finance, Product, Technology, and Operations, and develop genuine end-to-end knowledge of how our products move money. It's a strong fit for someone organized, self-directed, and ready to own cross-functional execution without waiting to be told what's next. Responsibilities: Shape requirements early • Partner with Finance and Product to identify and document downstream Finance requirements before a product is built, not after • Own and continuously improve the new product checklist, and build detailed requirements documentation for each initiative Assess Finance impact end to end • Represent Finance as new products are integrated into our systems and processes • Map how each product flows through accounting systems, general ledger mapping, tax treatment, liquidity, managerial accounting, and profitability reporting • Develop a clear view of flow of funds and the accounting entries generated at each stage of the product lifecycle • Flag reconciliation, monitoring, and control ownership early — before volume arrives Drive integration to the finish line • Lead recurring integration calls, building working knowledge of product mechanics and data flows, and driving action items to resolution • Track open items, dependencies, and blockers, and escalate risks proactively • Own documentation, trackers, agendas, recaps, and leadership status reporting for cross-functional working groups • Identify inefficiencies and standardize the templates, workflows, and documentation practices the team runs on Qualifications: • 2+ years in product operations, project coordination, business analysis, accounting, or a similar cross-functional role • Bachelor's degree in Business, Finance, Accounting, Information Systems, or a related field — or equivalent practical experience • Working accounting literacy: comfort with debits and credits, GL structure, and how transactions become journal entries • Strong organizational and documentation skills, with a track record of managing multiple deadlines and stakeholders simultaneously • Clear written and verbal communication, including the ability to translate technical concepts for non-technical audiences • Demonstrated initiative — you move work forward independently and escalate at the right moment • Proficiency in Excel/Google Sheets, PowerPoint, and collaboration tools