Director, Enterprise AI Enablement

iFIT’s vision is to create the world's most holistic health and fitness platform, integrating all elements of health - physical fitness, mental health, nutrition and active recovery - into a seamless interactive experience. We develop proprietary software that learns and adjusts to the habits of each person as it delivers immersive content that guides them on their own individual fitness journey. iFIT is creating a new Director, Enterprise AI Enablement role to lead the company's shift toward AI-powered ways of working. This is a high-visibility, high-impact role that sits at the intersection of technology, enablement, and enterprise strategy. Reporting to the VP of Information Technology, you will shape iFIT's strategy for AI tooling and governance, co-chairing the established cross-functional AI Governance Committee and setting the guardrails that keep AI use responsible and compliant. You will also help set the technical standards and patterns business teams build on, so AI use cases across the company are consistent and able to scale. With those guardrails and patterns in place, the heart of the role is transforming how iFIT runs, from manual, human-driven workflows to intelligent, AI-powered operations. You will lead a community of business AI leaders across the operational functions, training, coaching, and equipping them to put AI to work in their own areas. As a force multiplier, your job is to lift the whole company, helping teams build and sustain this work on their own and keep improving as they grow more capable. This mission keeps you hands-on. As a player/coach, you will work with each function to find automation opportunities and build alongside teams to speed results. That proximity keeps you close to the business, strengthening relationships and your grasp of how the work really flows, so you always know what will help most and where iFIT should invest next. This role is ideal for a proven AI and automation leader who pairs technical depth with business fluency, able to spot where automation will pay off across the business, and build it, while raising AI capability across the whole company. COMMITMENTS • Stand up the community of business AI leaders across the priority functions, with the roster, cadence, and working relationships to drive adoption and automation from within each team. • Establish the foundation for responsible AI: the guardrails, technical standards, and the framework for evaluating and monitoring agents so they can be trusted in production. • Identify the highest-value automation opportunities across the business and deliver early, tangible wins, including automating business processes that span multiple areas of the company. • Build the operating rhythm that sustains momentum: a working feedback loop, adoption and impact metrics, and a prioritized roadmap leadership can act on. RESPONSIBILITIES Set Strategy, Standards & Governance • Shape iFIT's strategy for AI tooling and governance, deciding which platforms and tools the company standardizes on and where to focus first for the biggest operational gain. • Help set the technical standards, architecture, and patterns business teams build on, so AI use across the company is consistent, sound, and able to scale. • Monitor the fast-moving AI market and continually assess emerging tools and techniques, so iFIT invests early in what will matter and keeps its edge. • Co-chair the cross-functional AI Governance Committee, alongside a Legal and an IT infrastructure lead, setting the guardrails and approved-tool standards that keep AI use responsible and compliant. Activate AI Across the Business • Build and lead a community of business AI leaders across the operational functions, Finance, HR, Supply Chain, Marketing, Product, and beyon