Growth Marketing Lead

About Harry’s Harry’s is a men’s grooming brand that offers high quality shave, body, hair, and skin care products at an exceptional value. Launched in 2013, Harry’s redefined the shaving experience and helped pioneer the earliest era of direct to consumer in the process. Since then, the brand has become the #2 shave brand globally and expanded to offer products for every step in its customer’s routine. Harry’s is also on a mission to ensure guys have access to quality mental health care. To date, the brand has helped connect over 2 million men to quality mental health resources. Harry’s is part of Mammoth Brands, the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, Mando, and Coterie. Driven by a mission to “Create Things People Like More,” the company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date. We build brands that move fast and think big — and we hire people who are curious about AI, willing to experiment with it in their day-to-day work, and excited to accelerate what's possible. We prioritize giving our team the tools, training, and space to build real fluency, so you grow alongside the technology and help shape how we use it. About the Role Mammoth Brands is hiring a Growth Marketing Lead to run growth for one of our brands. This is a general manager role for growth. You own the brand's P&L and everything that drives it: creative strategy, channel management online and offline, and social commerce across TikTok Shop and affiliate. You decide what we make, where we spend, and how fast we scale it, and you answer for the result. You will set the brand's growth strategy and lead the team that delivers it, from channel managers to a creative strategist and a social commerce lead. You work alongside our central teams in creative production, demand and strategy, and community, and you bring them a clear point of view on what the brand needs. If you have run growth for a brand and want the whole growth engine in one role, with direct ownership of the number, this is that role. What You'll Do P&L and growth strategy • Own the brand's P&L and its growth targets for revenue, new customers, and CAC, along with the annual and monthly plans to hit them. • Set channel mix and budget allocation within the envelope agreed with Demand & Strategy. • Build the brand's growth narrative for monthly business reviews and EBRs: what is working, what is not, and what you are changing. Creative strategy • Set the brand's creative strategy and own its creative territories, evolving them with performance data and the product roadmap. • Approve the monthly creative allocation (territory and style split) proposed by your Creative Strategist. • Hold the creative quality bar and give final sign-off on the brand's performance creative. Channel management, online and offline • Own channel strategy and performance across the brand's online and offline channels, including DTC paid media. • Decide where budget goes, and hold your channel managers accountable for launch quota, spend efficiency, and testing discipline. Social commerce • Own the brand's social commerce growth across TikTok Shop and affiliate, and decide how the shop fits alongside DTC and retail, including which launches and hero products to prioritize. • Hold your Social Commerce Lea