Sr. Product Manager

JOB DESCRIPTION: Working at Abbott At Abbott, you can do work that matters, grow and learn, care for yourself and your family, be your true self, and live a full life. You will have access to career development opportunities within a global organization committed to improving lives through innovative healthcare solutions. The Opportunity The Senior Product Manager - Biologics & Biosimilars is accountable for the commercial strategy, launch readiness, in-market performance, and lifecycle management of Abbott's biologics and biosimilars portfolio in Egypt. The role translates regional and global direction into focused local strategies that reflect the Egyptian healthcare ecosystem, institutional landscape, tender dynamics, and patient-access needs. Reporting to the Head of Marketing, Egypt, the role serves as the local commercial integrator for the portfolio and leads cross-functional execution across Sales, Medical Affairs, Market Access, Regulatory Affairs, Supply Chain, Finance, Commercial Excellence, and Legal/Compliance. Success requires strong strategic marketing capability, disciplined execution, sound business judgment, and the ability to influence stakeholders without direct authority. Primary Job Responsibilities 1. Portfolio Strategy & Brand Planning ·       Develop and execute annual and multi-year strategies for the biologics and biosimilars portfolio, aligned with Egypt affiliate priorities and relevant regional and global direction. ·       Define clear brand positioning, value propositions, customer priorities, competitive response, and critical success factors for each portfolio asset. ·       Translate strategy into integrated tactical plans with clear deliverables, owners, timelines, budgets, and performance indicators. ·       Identify growth opportunities across the private, institutional, reimbursement, and tender segments while balancing revenue, profitability, access, and supply considerations. ·       Lead portfolio lifecycle planning, indication and segment prioritization, and scenario development to strengthen sustainable long-term performance. 2. Launch Readiness & Execution Excellence ·       Act as the local commercial lead for new biologic and biosimilar launches, ensuring end-to-end readiness across commercial, medical, market access, regulatory, supply, and financial workstreams. ·       Build and maintain integrated launch plans, governance routines, milestone trackers, risk logs, and mitigation actions. ·       Lead pre-launch market shaping, stakeholder mapping, customer education planning, field-force readiness, channel strategy, and post-launch acceleration plans. ·       Ensure promotional and educational materials are developed, reviewed, approved, and deployed in line with local regulations and company policies. ·       Monitor launch KPIs, adoption barriers, customer feedback, and competitor responses, and promptly adjust plans to improve uptake and execution quality. 3. Market Insights, Analytics & Forecasting ·       Continuously assess market size, treatment pathways, customer needs, access barriers, competitor activity, price dynamics, tender outcomes, and biosimilar adoption drivers. ·       Generate actionable insights through market research, secondary data, field-force feedback, advisory interactions, and customer engagement. ·       Develop evidence-based segmentation, targeting, and channel strategies for priority physicians, institutions, payers, pharmacists, and decision-makers. ·       Own robust demand and financial forecasts, including assumptions, scenarios, risks, opportunities, and alignment with Finance and Supply Chain. ·       Track brand and portfolio performance against agreed objectives and recommend corrective actions based on data and business insight. 4. C