Product Manager

Do you have experience in Specialty Care product marketing and are you passionate about turning data, insights, and omnichannel strategies into actions that drive sustainable growth? We are looking for a Product Manager responsible for the local development and execution of the Marketing Plan for the assigned indications and products, aligned with the global brand strategy, market needs, omnichannel excellence, and responsible budget management. This role will act as a strategic orchestrator, integrating the sales force, digital channels, and hybrid experiences to deliver relevant, customer-centered interactions. Main Responsibilities • Support the Franchise Head in defining and executing the product strategy, roadmap, and annual Business Plan. • Lead the local brand strategy, including positioning, segmentation, and lifecycle management, in line with global guidelines. • Design, execute, and optimize omnichannel marketing strategies integrating the sales force, digital channels, and hybrid experiences. • Define healthcare professional segmentation and micro-segmentation using behavioral, performance, and digital insights. • Lead integrated campaigns through CRM, digital platforms, marketing automation, e-detailing, webinars, email, and events. • Manage the end-to-end campaign process, from briefing and agency coordination through implementation, measurement, and continuous improvement. • Develop promotional materials, sales tools, and digital assets aligned with the strategy, customer needs, and compliance requirements. • Manage the approved promotional budget, ensuring efficient allocation and ROI-driven decisions. • Analyze the market, competitive landscape, and business performance to generate actionable insights and recommendations. • Translate data and analytics into strategic recommendations and tactical adjustments. • Develop dashboards, reports, and performance reviews to support commercial decision-making. • Collaborate cross-functionally with Sales, Medical Affairs, Regulatory, Legal, Market Access, Training, and other teams. • Build relationships with external stakeholders, including KOLs and medical societies. • Participate in the definition and execution of continuing medical education initiatives. • Train and equip the sales force to ensure clear messaging and consistent omnichannel execution. • Conduct periodic field visits with RAMs to gather insights and ensure execution excellence. • Manage contracts, vendors, and service-level agreements. • Ensure compliance with local regulations, company policies, and pharmacovigilance requirements. Key Requirements • University degree in Marketing, Business Administration, or a healthcare-related discipline. • Experience as a Product Manager in Specialty Care, particularly in areas such as Rare Diseases, Neurology, Nephrology, Hematology, Endocrinology, or related fields. • Experience supporting product launches or working in pre-launch environments. • Proven experience leading omnichannel and digital marketing strategies. • Experience working with CRM systems and digital engagement tools. • Strong analytical skills and the ability to translate data into strategic decisions. • Strategic thinking combined with strong execution and prioritization skills. • Excellent communication, leadership, and stakeholder management skills. • Proactivity, resilience, and the ability to work in complex environments. • Advanced Excel skills. • Fluency in English. Preferred Qualifications • Knowledge of Business Intelligence tools. • Postgraduate degree in Marketing or a related field. • Experience managing campaigns, marketing automation, e-detailing, webinars, email, and events. • Experience analyzing commercial performance, developing dashboards, and gene