Conversational AI & UX/Product Copywriter (Contract)

Maven Clinic is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Through Maven Enterprise, the company partners with more than 2,300 employers and health plans to provide end-to-end women's and family health programs spanning fertility and family building, maternity and newborn care, parenting and pediatrics, and menopause and midlife — improving clinical outcomes, reducing healthcare costs, and expanding equitable access to high-quality care at scale. Through its consumer platform, Maven provides direct access to virtual care across 30+ specialties, as well as dedicated hormone and GLP-1 care programs purpose-built for women. Founded in 2014 by CEO Kate Ryder, Maven Clinic has raised more than $425 million from leading healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, StepStone Group, Icon Ventures, and Lux Capital. Recognized for innovation and industry leadership, Maven has been named to the TIME100 Most Influential Companies, CNBC Disruptor 50, Fast Company's Most Innovative Companies, and FORTUNE Best Places to Work. Learn more at mavenclinic.com An award-winning culture working towards an important mission – Maven Clinic is a recipient of over 30 workplace and innovation awards, including: • TIME 100 Most Influential Companies (2023, 2026) • Fortune Change the World (2024) • CNBC Disruptor 50 List (2022, 2023, 2024) • Fortune Best Workplaces for Millennials (2024) • Fortune Best Workplaces in Health Care (2024) • Fast Company Most Innovative Companies (2020, 2023) • Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024) About the Role: We’re looking for a conversational AI UX writer and voice partner who can define what Maven’s product and AI agents sounds like. You’ll be the expert eye on the language across our product—from navigation to CTAs, clinical modules to our AI agents: calling out when copy could be clearer or more compelling, or an agent response is too clinical, emotional, or complex. You’ll also help shape how we position and showcase AI in the product, including how we educate members about it and how we write disclaimers. Just as importantly, you’ll write and refine UX copy for core member experiences, such as care plan screens and AI agent intro and onboarding screens. This is a hands-on, high-autonomy role for someone who has worked in both UX product copy and conversational AI and understands the nuances of prompting and its limitations. You will partner directly with Engineering, who owns prompts and configuration, as well as Clinical and Product to bring a single, consistent point of view on voice, tone, taxonomy and language, and to hold a high bar for usability, clinical integrity, clarity, and the right amount of empathy in a health context. This position is expected to last 3 months, with the potential to extend based on business needs and fit. The expected commitment is 20 hours per week. What You’ll Do: AI voice, tone & language • Review real AI agent conversations and give expert feedback on tone, emotional register, reading level, and word choice (e.g., “this is too emotional,” “let’s use simpler words to explain this,” “we missed a chance to be more empathetic”) • Define and champion what AI at Maven sounds like, translating our brand voice into clear language principles that work within the realities and limits of LLM-generated responses • Synthesize voice and language feedback coming from many places (Clinical, Product, Engineering, Brand, coaches) into a clear, prioritized set of themes, and act as the decision-maker when the team needs one voice • Work with Clinical and Engineering to find conversations where a theme went well and where it didn’t, wo