Senior Consumer Insights Analyst

Job Description Work Arrangement: This role is categorized as hybrid. This means the selected candidate is expected to report to Warren, MI at least 3 times a week. The Role: Do you want to be part of a high-impact team where consumer insights shape the future of mobility? As a Senior Consumer Insights Analyst at General Motors, you’ll play a pivotal role in uncovering what customers truly want—translating data, market research, trends, and market signals into actionable and predictive insights that influence the design and development of next-generation products, technologies, and experiences. This position sits within the Global Customer Research group and offers the opportunity to directly impact strategic decisions across the organization. What You’ll Do: • Represent the voice of the customer across cross-functional teams to ensure decisions reflect customer priorities, needs, and aspirations. • Market Analysis: Deliver consumer and market insights to key stakeholders in Brand, Product, Marketing, Planning, Engineering, Program Management, GM Energy, Vehicle Experience, and Design. • Tool & Data Expertise: Become a subject matter expert on analytical tools, data sources, and automotive industry trends. • Data Synthesis: Analyze internal and external data to identify key insights and recommend appropriate actions. • Insight Storytelling: Create and deliver compelling presentations that clearly communicate insights to inform strategic initiatives and leadership decisions.  • Research Collaboration: Partner with other teams within GM Global Customer Research to identify and address knowledge gaps through additional research. • Process Understanding: Gain knowledge of the global vehicle development process and key stages where consumer input is essential. • Drive Innovation: Explore new ideas and testing bold approaches, including the use of AI and emerging technologies, to deliver high-quality, trusted insights.   Your Skills & Abilities (Required Qualifications) • Education: Bachelor’s Degree, or equivalent professional experience, in Market Research, Analytics, Behavioral Science or related fields. • Years of Experience: 5+ years’ experience in consumer research, insights, planning, and/or marketing (any internship or co-op experience will not be considered) • Analytical Skills: Strong critical thinking and analytical abilities, including the ability to synthesize large and complex data into concise, actionable insights.  • Problem Solving: Ability to work through complex, ambiguous problems and develop data-driven solutions. • Collaboration: Proven ability to work effectively in cross-functional, team-based environments. • Communication: Excellent written and verbal communication skills; confident presenting to senior leadership. • Project Management: Strong organizational skills with the ability to manage multiple projects and meet deadlines. • Technical Proficiency: Skilled in Microsoft Word, PowerPoint, and Excel.  • Commitment to Quality: Dedication to delivering accurate, relevant, and high-quality analysis. What Will Give You a Competitive Edge (Preferred Qualifications) • Education: Master’s degree or marketing research-related certifications • Statistical Knowledge: Familiarity with statistical methods (e.g., conjoint analysis, factor analysis, cluster analysis, latent class analysis). • Tech Curiosity: Interest in automotive innovations including electric vehicles, digital experience, self-driving, and safety technologies. • AI Integration: Experience leveraging AI or advanced analytics in consumer insights to enhance accuracy and actionability. • Industry Knowledge: Solid understanding of the automotive market and competitive landscape. • Tools: Technologies including but not limited to GLE