Dreamforce Senior Manager

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. The Experience Salesforce Strategic Events is searching for an experienced Strategic Events Senior Manager to join our Dreamforce team, reporting to the Strategic Events Director, Dreamforce. This is a dual-mode role that shifts in focus across the event lifecycle. Earlier in the year, you’ll operate as a strategic right hand to the Director, helping get the event off the ground by driving enablement, staffing strategy, executive narrative, and data/reporting rigor across the full program. As planning matures from strategy to operations, you’ll step into a leadership role overseeing multiple workstreams and their leads, while directly owning select individual areas through to flawless on-site execution. This individual will be a structured, high-judgment operator who is equally comfortable shaping strategy at the whole-event level and rolling up their sleeves to run a workstream. The role requires a self-starter who can flex between strategic oversight and hands-on ownership, build trust with a wide set of internal and external partners, and bring clarity and calm to a fast-moving, matrixed environment. On-site travel is required to ensure flawless event delivery. This role sits within the broader Paid Events team. While Dreamforce is the primary focus, you should expect to flex into other Paid Events programs (e.g., Connections, TDX, Tableau Conference, IW), support parties and other event experiences, and cover broader business needs as priorities shift across the portfolio. What You'll Actually Be Doing • Partner with the Strategic Events Director to shape Dreamforce strategy and launch the annual planning process. This includes enablement for workstream leads, agencies, and partners, staffing strategy and team design, the executive narrative (Amazon-style narrative writing is a plus), and quality control of data and reporting before it reaches leadership. • Lead and coach workstream leads as planning shifts to execution, providing guidance, unblocking issues, and coordinating across areas to surface risks and dependencies early. Directly own one or more areas through pre-event planning, onsite logistics, and post-event wrap-up, ensuring messaging, brand representation, and space allocation align to Salesforce brand and product positioning. • Coordinate across strategic experiences, creative, demand generation, event tech, social, and sponsorships. Manage agency and vendor relationships, gain leadership approvals, and escalate blockers, budget variances, and risks early. Manage area budgets and multiple timelines, support Director-level budget oversight, and pursue cost-saving and efficiency opportunities. • Own the integrity of event-wide metrics and reporting cadence, including post-event surveys, ROI analysis, and wrap-up reporting. Maintain Area Debriefs and Event Playbooks each cycle to build repeatable, scalable processes. You're Our Person If... • 8-10+ years of progressive Event Operations an