Marketing Performance Analyst / Sumaré SP
3M Company · 🌍 BR, São Paulo, Sumare
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About the role
3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter. Job Description: Marketing Performance Analytics Sr Specialist Collaborate with Innovative 3Mers Around the World Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a wide variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers. The Impact You’ll Make in this Role As a Marketing Performance Analytics Sr Specialist , you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative people around the world. Here, you will make an impact by: • Delivering campaign performance analytics, identifying trends, and providing actionable recommendations to improve marketing effectiveness across assigned teams • Providing performance input for monthly business reviews, scorecards, KPI tracking, and other reporting needs to improve visibility and decision-making • Work through complex datasets, business rules, and system structures, partnering closely with IT and business stakeholders. • Partnering with Global Integrated Marketing, and cross-functional analytics teams to define KPIs, assess performance, and surface insights, challenges, and opportunities • Translating business questions and complex marketing data into clear, concise insights and deliverables that support timely, data-informed decisions • Supporting reporting consistency, process efficiency, and adoption of automated reporting and insight tools while aligning with global performance standards and frameworks • Understanding of digital marketing data flows across platforms and channels • Familiarity with modeling techniques, including attribution, marketing mix modeling, and segmentation Your Skills and Expertise To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications: • Bachelor’s degree in marketing, business, analytics, data science, or a related discipline • Experience in marketing analytics, business analytics, business intelligence, data analysis or performance reporting • Experience working with data to generate insights, recommendations, dashboards and business performance reporting • Experience with Power BI • Knowledge of analytics platforms and environments such as Python, Snowflake, Azure, and AWS • Advanced English Additional qualifications that could help you succeed even further in this role include: • Experience in performance measurement or insight generation in a private, public, government, or military environment • Experience with DAX and SQL • Exposure to Adobe Analytics, CDP, and broader enterprise data environments • Understanding of digital marketing data flows across platforms and channels • Familiarity with modeling techniques, including attribution, marketing mix modeling, segmentation. • Proven ability to translate business requirements into analytical solutions • Strong problem-solving skills, with the ability to turn data into actionable business recommendations • Strong project management, communication, and stakeholder engagement skills • Experience in data management, including validation, cleansing, and governance • Experience working with large, complex datasets across multiple business functions • Exposure to AI-enabled analytics and insight generation approaches Work location: This role