【Alexion Japan】Omnichannel Lead

Job purpose The Omnichannel Lead is a critical member of the Customer Experience & IT (CET) team, serving as a dedicated resource for Alexion Japan to drive fact-based, AI-enabled omnichannel engagement across the rare disease portfolio. This role is responsible for translating patient journey insights, customer and consent data, sales data, real-world data, competitive intelligence, publications, and scientific activity into precise HCP segmentation and orchestrating engagement across owned, paid, MR, and D2D channels. The role will accelerate the integration of Alexion and AstraZeneca digital and customer engagement capabilities into AZKK’s One AZ Platform, enabling a unified omnichannel engagement ecosystem powered by AI-driven personalization, next best action recommendations, and marketing automation. The role will support the business-led design, deployment, and adoption of Salesforce Life Sciences Cloud and associated CRM, customer data, marketing automation, and decisioning capabilities The Omnichannel Lead will work closely with stakeholders across Marketing, Sales, Medical, Patient Centricity, Analytics, IT, APJ market and external partners to lead strategy development, requirement definition, implementation, change management, adoption, and value tracking. This role is expected to balance standardization with local business needs while delivering measurable improvements in patient and HCP engagement, conversion, campaign effectiveness, and commercial productivity. Role and Responsibilities Strategic Partnership & Planning • Act as a thought partner to BU Heads, Marketing Leads, Field Leadership, Medical, Patient Centricity and Analytics stakeholders to co-develop a unified omnichannel strategy aligned to the rare disease patient journey. • Accelerate the integration of Alexion and AstraZeneca digital and customer engagement capabilities into AZKK’s One AZ Platform, creating a single engagement ecosystem enabled by AI-driven personalization, next best action recommendations, and marketing automation. • Define business, data, channel, and operating requirements for omnichannel transformation programs, ensuring the right balance between standardization, user experience, and market-specific local needs across Alexion Japan. • Contribute to baseline assessment and strategy development, including patient and HCP persona definition, journey mapping, identification of key content, and KPI framework design. • Support prioritization and roadmap development for strategic capabilities such as HCP Portal, Pre-call Planning Assistant, Omnichannel Automation, and Unified Customer Data & Profile Platform, including Salesforce Life Sciences Cloud and associated customer engagement capabilities. • Support the translation of patient journey insights—including barriers to diagnosis, referral, treatment initiation, treatment continuity, and patient support needs—into actionable omnichannel use cases, content, and channel strategies. Program Leadership & Execution • Lead the HCP Portal Integration into AZKK One AZ Platform project, targeted for 2027 delivery, including workstreams such as site structure and navigation, information architecture, wireframing, UX design, reporting, tagging, and attribution design, while ensuring appropriate scalability and reusability for Alexion Japan needs where applicable. • Drive AI-Powered Field Engagement Optimization, specifically the implementation of the Pre-call Planning Assistant, to improve MR call preparation, HCP prioritization, meeting story design, and call script preparation. • Oversee the implementation and management of the Marketing Automation Platform (Omnichannel Automation), supporting the planned rollout in 2028 and 2029 through operating model design, use case definition, and