Digital Business Analysis Lead Omnichannel

Job title: Digital Business Analysis Lead Omnichannel • Location: Japan --- Summary of the role Reporting directly to the Digital Head, the Digital Omnichannel Local Digital Representative is a technology-driven digital leader who serves as the strategic architect and execution leader for Sanofi Japan's Omnichannel ecosystem. S(he) is accountable for defining the multi-year Omnichannel vision aligned with global digital strategy, assessing capability gaps across GBUs/Franchises, and driving adoption to world-class levels — eliminating unjustified disparities between business units. Omnichannel leadership is at the core of this role — driving the end-to-end orchestration of digital touchpoints across email, web, mobile, social, and consent management to deliver seamless customer engagement in the Japan market. What sets this role apart is not the ability to implement — that responsibility belongs to the Global Product team — but something arguably more valuable: the depth of hands-on development and implementation experience to understand exactly how things are built, why they work, and what it takes to make them work better in the Japanese market. This individual possesses the skills to implement, but deliberately chooses to focus their energy on maximizing the business value of solutions in the market. They engage with Global Product teams not as a passive recipient of technology, but as a credible, technically grounded partner who can challenge, negotiate, and co-create with authority. You'll partner with GTMC's Omnichannel team — responsible for commercial capability building, content operations, and customer engagement execution — to align digital product strategy with business activation needs. This is a strategic role combining deep technical acumen with business leadership, shaping the future of customer engagement at Sanofi Japan. As AI continues to compress the distance between product lines and end users, the defining value of this role lies in the ability to lead business transformation through technology understanding — not just alongside it. --- Key Responsibilities For the Digital Omnichannel products under her/his scope: Strategic Planning & Vision • Define Sanofi Japan's Omnichannel strategy and multi-year roadmap aligned with global digital direction • Establish success metrics and target state vision for each GBU/Franchise, and continuously update strategic goals based on market evolution and global product releases • Conduct capability gap analysis across business units and develop closure plans to elevate adoption levels — eliminating unjustified disparities between GBUs/Franchises Global Community Leadership & Innovation • Active participation and leadership in the Global Omnichannel Community • Bring global best practices to the Japan market and share Japan's learnings and practices back to the global community • Influence Global Product teams' roadmap and strategy with market insights and requirements • Navigate the dynamic shift from traditional Omnichannel to AI-powered next-generation customer engagement • Co-create the future of customer relationships with BUs and GTMC in an evolving landscape where AI is fundamentally reshaping solutions • Balance respect for proven approaches with bold exploration of emerging possibilities Cross-Functional Partnership • Partner with GTMC's Omnichannel team — responsible for commercial capability building, content operations, and customer engagement execution — to align digital product strategy with business activation needs • Collaborate with GBU/Franchise Marketing teams to translate business needs into digital requirements • Act as the primary liaison between local business stakeholders and Global Digital Omnichannel Product teams; serve as key POC f