Senior Digital Marketing Manager, Paid Search

Senior Digital Marketing Manager We are open to candidates located in or near any of our U.S. office locations: Emeryville, CA; Durham, NC; Addison, TX; Bellevue, WA; or Reston, VA Summary/Objectives Tanium is seeking a strategic, data-driven Paid Search Manager to own and scale our paid search and video performance. This role will play a critical part in contributing to pipeline growth, owning global paid search and video programs across Google & Microsoft on the Digital team. You'll define strategy, manage budgets, optimize performance, build testing roadmaps, and deliver insights that shape our broader digital advertising approach. We're looking for someone who has strong analytical skills combined with creative instincts to drive brand awareness, boost conversions, and unlock revenue opportunities. Essential Job Functions • Lead end-to-end strategy and execution of global paid search and video campaigns across Google & Microsoft, including platform-specific optimization • Own quarterly and monthly budget planning and daily pacing across paid search/video • Create dashboards and a reporting cadence that enables transparent communication of campaign performance • Ensure rigorous and reliable measurement by implementing consistent naming conventions, tracking parameter management, and conversion event tracking setup • Partner with the Web team on landing page strategy and A/B testing initiatives to improve on-page conversion rates or paid traffic and drive continuous optimization • Partner with Integrated Campaigns team to drive creative and content that will perform; ensure creative is refreshed at the right cadence • Collaborate with organic search counterpart to align paid and organic strategies, share keyword insights, and optimize holistic search performance • Get insights from product and content marketing on messaging, keyword, and competitive insights to drive stronger ad relevance, engagement, and conversion Minimum & Preferred Job Qualifications • Bachelor's degree Experience • 5+ Years of B2B Digital Marketing experience • 5+ years of Google & Microsoft Platform experience managing Paid Search, YouTube & Demand Generation campaigns • A strong bias toward action and measurable outcomes; result driven • Analytical and process-driven approach to campaign optimization • Attention to detail and a transparent written and verbal communication style • Familiarity with Marketo, Salesforce, and GA4 — comfortable working across the ad platform to CRM data flow to troubleshoot tracking gaps and validate conversion accuracy • Stays current on platform algorithm changes and emerging ad technologies (e.g., AI-driven bidding, agentic • campaign tools) to keep channel strategy ahead of the curve Other • Proficiency in Google Ads and Microsoft Advertising, including Search, YouTube, and Performance Max campaign types • Experience with A/B testing methodologies and conversion rate optimization practices • Working knowledge of marketing automation and analytics tools such as Marketo, Salesforce, and GA4 • Analytical and process-driven approach to campaign optimization with strong attention to detail • Clear and transparent written and verbal communication style suited to cross-functional collaboration Tanium Competencies: • Demonstrates initiative and motivation • Excellent oral and written communication skills • Team player • Person of high ethics and integrity • Ability to work in a fast-paced, changing environment About Tanium Tanium is the Autonomous IT company. As Al accelerates both innovation and risk, Tanium Atlas, the company's autonomous operating system, puts the full depth of the Tanium Autonomous IT Platform behind every IT and security operator - human and agentic. Tanium provides the rea