Senior Marketing Campaigns Manager

Get to Know Us Horizon3 is a fast-growing, remote cybersecurity company dedicated to the mission of enabling organizations to proactively find and fix and verify exploitable attack vectors before criminals exploit them. Our flagship product, the NodeZeroTM platform, delivers production-safe autonomous pentests and other key assessment operations that scale across the largest internal, external, cloud, and hybrid cloud environments. NodeZero has been adopted by organizations of all sizes, from small educational institutions to government agencies and Global 100 enterprises. It is used by ITOps/SecOps teams, consulting pentesters, and MSSPs and MSPs.  We are a fusion of former U.S. Special Operations cyber operators, startup engineers, and formerly frustrated cybersecurity practitioners. We're committed to helping solve our common security problems: ineffective security tools, false positives resulting in alert fatigue, blind spots, "checkbox” security culture, cybersecurity skills shortage, and the long lead time and expense of hiring outside consultants. Collectively, we are a team of learn it alls, committed to a culture of respect, collaboration, ownership, and results.   About the Role We are seeking a Sr. Campaigns Manager to join our Marketing Campaigns team to design, execute, and measure integrated campaigns that generate and accelerate pipeline. In this role, you will take ownership of campaigns from initial brief to final pipeline report—spanning audience targeting, messaging, offer strategy, channel mix, SDR follow-up, and performance measurement. You will also coordinate prospect-specific engagements across all channels. You will work closely with sales, SDRs, field marketing, ABM, digital marketing, product marketing, and marketing operations. This is a senior individual contributor role with hands-on campaign execution responsibilities and no immediate direct reports.   What You’ll Do CAMPAIGN STRATEGY AND PLANNING - Help develop and run the quarterly campaign plan for your segments, aligned to pipeline targets, ICP priorities, product launches, and company themes. - Write the campaign brief for each program you own: audience, buying group, message, offer, channels, budget, and pipeline hypothesis. - Build always-on and burst campaigns across email and nurture, paid media, webinars, content, field, and SDR outreach, so each channel reinforces the others. - Partner with product marketing and content on messaging and proof points that fit each persona and stage. - Coordinate with regional campaign leader’s efforts in order to ensure global strategy alignment while allowing for regional specific messaging. EXECUTION AND ORCHESTRATION - Stay aligned with the cross-functional working team for each campaign across digital, field, webinars, marketing operations, and creative. Own the timeline and the launch quality for campaigns you own. - Help drive the build of nurture and lifecycle programs with marketing operations. - Coordinate with the ABM and field marketing teams so campaigns, account plays, and events hit the same accounts with one message. - Manage budgets for campaigns you own and make the trade-off calls on channel mix. MEASUREMENT AND OPTIMIZATION - Work with the Marketing Analytics team to define campaign KPIs: engagement, meetings attended, pipeline sourced and influenced, CPO, CPL, and stage velocity. - Work with marketing operations so all activity is attributed correctly in Salesforce, with consistent UTM structure and campaign membership. - Test messaging, offers, channel mix, and sequencing, and apply what the data shows. What You’ll Bring - 6+ years of B2B demand generation or campaign experience at a high-growth SaaS or technology company, preferably in c