Senior Vice President, Go to Market

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. For more information, visit WPP.com. Department Overview: Go to Market ing sits at the intersection of product, marketing, the client, and the industry. Responsible for crafting messaging, positioning, promotion, and go-to-market strategy to drive awareness and growth. We are the primary storytellers, thought leaders, subject matter experts, content creators that work internally and externally to drive awareness and demand. Why we're hiring: The SVP, Go-to-Market will lead the portfolio GTM strategy for WPP Open and Media Solutions portfolio. This leader will turn complex product and platform capabilities into clear propositions that strengthen market differentiation, accelerate adoption and support commercial growth. Leading a team of product marketing and GTM professionals, the SVP will own positioning, messaging, launch strategy, sales enablement and competitive intelligence. They will partner closely with Product, Commercial, Solutions, Deployment and Enablement, and Global Marketing to ensure that launches are market-ready, client-facing teams are equipped to succeed, and GTM performance is measured consistently. The role will also act as a senior client and industry-facing representative for priority opportunities, launches and thought-leadership initiatives. What you'll be doing: • Define clear value propositions, positioning, messaging and competitive differentiation by product, solution, audience and priority use case. • Lead launch strategy and market readiness, partnering with Product and cross-functional teams from early planning through launch, adoption and continuous learning. • Build a scalable sales and product enablement system—including narratives, playbooks, pitch materials, competitive guidance and a governed source of truth. • Use client, market and competitive intelligence to influence GTM priorities, product decisions and portfolio positioning. • Partner with Global Marketing and Communications on demand generation, campaigns, content, events and thought leadership. • Support priority client opportunities and executive engagements, translating complex capabilities into relevant commercial stories. • Lead, coach and develop a high-performing GTM/product marketing team; create clarity on ownership, standards and accountability. What you'll need: Essential • Extensive leadership experience (15+ years) in product marketing or go-to-market roles within AdTech, MarTech, enterprise software, data or marketing technology. • Deep knowledge of the marketing technology ecosystem, including planning, data and audiences, activation, measurement, and relevant privacy and governance considerations. • A record of building portfolio GTM strategies and translating complex technology into differentiated propositions, launches and enablement. • Evidence of influencing adoption, commercial performance or market position through measurable GTM programmes. • Strong people leadership and experience navigating complex, globa