Staff Product Manager - Customer Authentication

Job Description Why Join Us?   At General Motors, our product teams are redefining mobility. Through a human-centered design process, we create vehicles and experiences that are designed not just to be seen, but to be felt. We’re turning today’s impossible into tomorrow’s standard — from breakthrough hardware and battery systems to intuitive design, intelligent software, and next-generation safety and entertainment features. Every day, our products move millions of people as we aim to make driving safer, smarter, and more connected, shaping the future of transportation on a global scale. The Role   As Staff Product Manager, Customer Authentication, you will define the strategy for secure, simple customer authentication across GM’s web experiences and native mobile application.  You will work closely with the vehicle team to ensure that our strategy supports our in-vehicle experiences.  You will lead GM’s transition to progressive, passwordless authentication, including passkeys (FIDO2/WebAuthn), biometrics, mobile-app-to-vehicle handoff, mobile number as identity, persistent authentication, and adaptive or risk-based authentication.  You will partner closely with engineering, IAM/cybersecurity, UX/design, program management, legal, and privacy teams across web, mobile, and vehicle organizations to deliver cohesive authentication experiences aligned to GM's vision: one unified GM identity, recognized securely across every customer interaction — web, mobile, vehicle, and dealer.  This high-impact role sits at the intersection of security, customer experience, and connected vehicle technology. It is suited to a product manager who can navigate ambiguity, understands modern identity standards, and wants to shape how millions of customers access their vehicles and GM services.  • You will own authentication — the single most foundational step in every GM customer interaction — and drive GM's transition to a modern, password-less, unified identity ecosystem across millions of customers.  • This is a high-visibility, cross-functional role at the center of GM's Account & Identity strategy and the Software & Services product portfolio, with direct exposure to senior and executive leadership.  • We hold our product teams accountable for results, not just shipping. You will sign up for measurable outcomes and be expected to influence across teams — through data, logic, and a deep understanding of the customer and the business.  What You'll Do   Product Strategy & Vision   • Define and own the product vision and roadmap: for customer authentication across web, native mobile apps, and vehicle — aligned to GM's Account & Identity strategy and the path to a unified, password-less ecosystem.  • Lead GM's implementation of progressive authentication methods: including Passkeys (FIDO2/WebAuthn), biometric authentication (Face ID, Touch ID, device PIN), mobile-app-to-vehicle authentication handoff, mobile number as identity (sign in with phone), persistent/silent re-authentication, and adaptive/risk-based authentication.  • Analyze market trends, competitive benchmarks, and emerging authentication standards: (FIDO Alliance, NIST SP 800-63B-4, GDPR/CCPA) to position GM's authentication experience as a market leader, on par with Apple ID and other leading digital platforms.  • Identify and achieve product OKRs: improving sign-in success rates, reducing MFA friction, decreasing password-related support costs, and growing adoption of low-friction authentication methods across web, mobile, and vehicle.  Product Execution & Delivery   • Translate the authentication roadmap into prioritized delivery plans, milestones, dependencies, and progress updates for stakeholders, including executive leadership.  • Partner with stakeholders including A