Art Director

About us At Pencil, we are building the AI Operating System for marketing — the only enterprise platform that aggregates every leading AI model, enforces enterprise-grade governance, and turns creative production savings into media growth. Our work moves brands like Diageo, L’Oréal and Unilever from creative brief to live, on-brand, performance-tested campaigns in minutes — across every market, channel and language — without sacrificing legal, IT or brand control. Your mission Bring the craft of advertising together with the speed of GenAI. You build and operate agentic and nodal creative workflows — connecting insight, concept, copy, imagery and video into scalable systems — so our creative teams and clients can move from idea to finished advertising faster, without losing quality or strategic grounding. You work day-to-day under the direction of Art Directors and Creative Directors, bringing deep hands-on fluency in GenAI tools and workflows to their briefs. You're not setting creative vision — you're the person in the room who knows how to make the technology deliver on it. Reporting and partnerships • Reports to Juliette Suvitha, Head of AI Creative & Enablement. • Briefs and reviews daily output from the wider Creative team, providing hands-on guidance rather than formal management. • Works closely with Producers, the Creative Director, and Product teams to keep output strategically aligned and technically feasible. • Feeds back to Product on tools, workflows and user experience based on hands-on use. Key responsibilities Creative production • Design and deliver: creative assets across formats — advertising, digital and print — using GenAI tools. • Translate briefs into output: turn briefs into polished creative work that aligns with project objectives and the relevant visual identity. • Support flagship projects: contribute to creative production on projects that demonstrate Pencil’s product capabilities. • Juggle volume without dropping quality: manage multiple creative requests simultaneously, maintaining quality and consistency across deliverables. Quality and client-facing work • Brief and review: brief the Creative team and review their daily output. • Own quality control: provide daily quality checks on client decks and feedback. • Present with confidence: present to clients on AI creative workflows. Collaboration and process • Stay aligned: work closely with Producers, the Creative Director, and Product teams to ensure output is strategically aligned and technically feasible. • Shape the platform: provide feedback on platform and AI tools, workflows, and user experience to support ongoing product improvement. • Contribute ideas: help define how GenAI shapes Pencil’s approach to storytelling and design in internal creative discussions. Innovation and growth • Stay current: keep up with emerging GenAI and design technologies, sharing insights and inspiration with the team. • Find better ways of working: identify new techniques and workflows that enhance speed, consistency, or creative quality. • Improve what exists: take initiative to improve creative systems, templates, and processes within your projects. • Keep growing: seek feedback proactively and apply it to grow both your craft and your creative judgment. Your background • Experience as an Art Director or similar, ideally in advertising or digital production (essential). • Hands-on experience with GenAI creative tools across image, video and design generation (essential). • Proficiency in Adobe Creative Cloud or equivalent design tools (essential). • Comfortable presenting creative work directly to clients (essential). • A strong eye for visual identity, brand consistency, and craft (essential). • Please be prepared to showcase your po