Brand Manager - Marketing Effectiveness

Brand Manager, Marketing Effectiveness Location: London Contract: Full time, permanent Team description Central Brand & Marketing builds the campaigns, trackers and insight that show whether SumUp's marketing actually works, across six markets and two very different audiences: consumer and business owners. This role sits at the centre of that picture, turning tracker data into targets, forecasts and recommendations that media, creative and the wider business act on, and taking the lead on a new competitive insights hub that will become the company's source of truth on competition and market performance. It's a chance to shape how SumUp reads its market from the ground up, working closely with the Media & Strategic Partnership, Creative, Growth, Sales and Operations teams along the way. What you'll do • Run SumUp's consumer and B2B brand trackers across six markets, keeping the data accurate and the targets realistic • Turn tracker results and market insight into clear recommendations that shape campaigns, pricing and sales conversations • Own upper and mid funnel campaign reporting with the Media team, then share what worked and why with other marketers • Build and launch a new competitive insights hub that becomes the single place the business goes for market intelligence • Track vendor deliverables and contracted rights so partnership data and trackers are fully used, not left on the shelf What you'll bring • Experience in brand management, brand marketing or market research, gained in an agency or in-house team. • Solid understanding of brand tracking and how to measure upper and mid funnel campaign performance. • Ability to connect data and insight to real business decisions, not just report on numbers. • Comfort working independently across ambiguity, multiple markets and tight deadlines. • Strong communication skills, with a track record of presenting findings clearly to a non specialist audience. Nice to have: experience managing brands in FMCG or another brand driven industry, and hands-on use of Tableau, Google Analytics or similar tools. You're likely to thrive here if you're curious, strategic, a good listener and communicator, determined, productive, deadline driven and independent. Why you should join SumUp 🌎 Opportunity to work with a truly global, multicultural team from our London Bridge location, wrapped in historic charm and modern flair. This involves an office-first setup 🌈 Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced 🚀 Enrolment onto our Virtual Stock Option programme: you will own a stake in SumUp's future success 🏖 Generous time off: enjoy 28 days of paid leave, plus bank holidays and special leaves 📚 A dedicated annual L&D budget for attending conferences and/or advancing your career through further education 🏥 Health matters: private health insurance, including optical and dental 🚗 Life made easier: salary-sacrifice commuter benefits via Gogeta 💼 Financial security: retirement scheme (SumUp matches 7% when you contribute 5%) 🛡 Peace of mind: life insurance from MetLife for 2× your salary 🌴 Break4me: 1-month sabbatical after 3 years of service 🔗 Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team About SumUp Be empowered to do more that matters. At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 39 markets rely on SumUp as their financial partner to manage payments, finance and customer relationships. Our commitment to small businesses is reflected in our diverse