Senior Product Marketing Manager

About Us: YipitData is the leading market research and analytics firm for the disruptive economy and recently raised up to $475M from The Carlyle Group at a valuation over $1B. We analyze billions of alternative data points every day to provide accurate, detailed insights on ridesharing, e-commerce marketplaces, payments and more. Our on-demand insights team uses proprietary technology to identify, license, clean and analyze the data many of the world’s largest investment funds and corporations depend on. For three years and counting, we have been recognized as one of Inc’s Best Workplaces . We are a fast-growing technology company backed by The Carlyle Group and Norwest Venture Partners. Our offices are located in NYC, Austin, Miami, Denver, Mountain View, Seattle , Hong Kong, Shanghai, Beijing, Guangzhou, and Singapore. We cultivate a people-centric culture focused on mastery, ownership, and transparency. About the Role: YipitData is the leading alternative data platform for institutional investors, giving hedge funds and asset managers the differentiated insights they need to make better investment decisions. We are a multi-modal platform, inclusive of data feeds, our Investor Portal, and AI-powered agents and MCPs, that are redefining how investors discover, analyze, and act on data. Product Marketing sits at the intersection of Product and Revenue, ensuring what we build, how we position it, and how we sell it are tightly aligned. As we expand into AI-native workflows, this function plays a critical role in shaping how our platform is understood, launched, and sold to increasingly sophisticated buyers. We're hiring a Senior Product Marketing Manager to own that work for our Public Investor segment. You'll define positioning, lead product launches, and enable our commercial teams to bring the next generation of investor workflows to market. This is a foundational role with real scope, building core PMM capabilities for one of our most critical business lines. If you want to define how the future of investor workflows is understood and sold, this is your role. Key Responsibilities of the Senior Product Marketing Manager • Own product positioning and go-to-market strategy for a new generation of AI and big data products, shaping how investors understand and adopt data feeds, the Investor Portal and AI-powered solutions like agents and MCPs • Define ideal customer profiles (ICPs) and tailoring messaging to different investor segments (e.g., hedge funds vs. long-onlys) • Partner with Product, Revenue, and Insights teams to influence roadmap decisions based on market demand and customer insights • Lead competitive intelligence across both traditional data providers and emerging AI platforms to define clear differentiation • Collaborate on pricing and packaging across a multi-product platform spanning data, software, and AI • Develop and scale high-impact sales enablement and marketing assets that help commercial teams communicate complex products with clarity • Establish and tracking success metrics for GTM efforts (e.g., adoption, pipeline impact, win rates) and iterating based on performance Qualifications & Skills • 5+ years of experience in product marketing or a related role, ideally working on B2B, data, or AI-driven products • Strong ability to translate complex, technical capabilities into compelling narratives • Interest in or experience with AI and data products, with excitement for shaping how they are adopted in high-stakes investor workflows • Comfort operating in fast-moving, ambiguous environments where the playbook is still being written • Experience working closely with product teams and influencing decisions early, not just at launch • Ability to operate both strategically and tactically, wit