Assistant Manager, Vehicle Purchase Programs

Job Description The Role   The Assistant Manager, Vehicle Purchase Programs role involves the management of a key incentive program for active and retired GM employees, dealership employees, and their eligible family members. The role includes marketing the program to eligible audiences, creating collaborative strategies to promote vehicle sales, and evaluating and refining existing programs and promotions.   What You’ll Do   • Identify and develop business building opportunities, program concepts/ideas, strategies, sales/cost proformas, and pilot program plans when applicable. • Support development of employee pricing strategies including EV-specific pricing models, future pricing models across the entire portfolio, and the implications of pricing strategy changes on program sales and effectiveness. • Lead the development of targeted marketing campaigns with agency partners to grow and expand sales under the programs. • Track and measure all campaigns including the monitoring of key measures, tracking progress throughout the campaign, and final report out at campaign end (i.e., sales impact/net-plus evaluation, etc.) • Provide strategic counsel regarding business policy, sales growth opportunities, individual program expansion/contraction, long-term growth opportunities, and other guidance that the business requires. • Function as a subject matter expert within GM on the programs for all inquiries, including with the brand sales teams, HR, Labor Relations, Company Vehicle Operations, and UAW. • Recommend and provide rationales, and when approved, author changes to program policies, program updates, program rules & guidelines, and other documents as needed. • Support ad hoc requests for reporting and data analysis.   Your Skills & Abilities (Required Qualifications)    • Program Management, Digital Marketing and Retail Sales Experience • Bachelor’s degree in Business, Digital/CRM Marketing, Finance, or related field • 5-8 years or more in marketing, program management, or strategy role • Ability to travel up to I0-15% • Proficiency in Word, Excel, PowerPoint   What Can Give You a Competitive Advantage (Preferred Qualifications)    • Automotive experience is highly preferred. • Strong knowledge of business analytics, marketing data, and understanding of the complex dynamics within the automotive sales domain. • Proven ability to synergize complex business strategies into persuasive presentations. • Ability to thrive in a collaborative atmosphere and belief in the power of innovation through differing viewpoints. • Retail sales and incentives experience • Experience developing or executing business strategy • Fraud prevention experience GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. The selected candidate will be required to travel About GM Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. Why Join Us   We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong t