Manager, Paid Social

The Role Wpromote is looking for a sharp Paid Social Manager to manage scalable full-funnel paid social advertising campaigns across a portfolio of clients. This is a hands-on role: build campaign strategy, execute high-quality activations, optimize to business KPIs, and partner with cross-functional counterparts such as Creative leads to test social-first creative as well as Data Science leads to operationalize modern measurement. We’re looking for someone who’s dedicated to cultivating curiosity, operates with a learning mindset, and is passionate about driving results while having fun along the way. If we could describe an ideal candidate for this role, words like analytical, strategic, proactive, collaborative, conversion-focused, and creative come to mind. You Will Be • Formulate full-funnel paid social strategies that tie media decisions to client business objectives (e.g., revenue growth, CPA, LTV, lead generation, brand awareness). • Own day-to-day campaign setup, activation, and optimization across platforms including Meta, TikTok, Snap, Reddit, Pinterest, X, Nextdoor, and other relevant channels. • Lead client communications for assigned accounts (with Director support), including weekly reporting, optimization rationale, and recommended next steps. • Translate creative insights into testable hypotheses and partner closely with Creative leads (in-house teams, Wpromote creative retainers, or third-party agencies) to iterate on social-first creative assets and sequencing. • Design and run experiments and A/B tests, capture learnings, and scale winning tactics; track experiment velocity and ensure insights are documented. • Apply strict QA, tagging, and tracking discipline to ensure accurate delivery and measurement integrity. • Build and maintain measurement-accurate setups, including platform pixel tagging, server-to-server integrations (CAPI/SDK where applicable), and first-party signal capture; leverage tools such as Events Manager and Pixel Helper to identify and escalate gaps to senior measurement partners. • Participate in cross-functional pod workflows (Creative, Data Strategy, Paid Search, Programmatic) and execute against shared KPIs. You Must Have • 2–3+ years of paid media experience (paid social, paid search, and/or media buying) in an agency or in-house/client environment. • Hands-on experience building, optimizing, analyzing, and reporting on paid social campaigns across Meta and at least one additional platform (e.g., TikTok, Snap, Reddit, Pinterest, LinkedIn, X, Nextdoor, Google). • Strong operational fluency with Meta Ads Manager and other platform UIs; comfortable exporting, analyzing, and manipulating campaign data. • Familiarity with Google Analytics / GA4 (or tools such as Northbeam, Adobe, TripleWhale, etc.) for basic cross-channel and assist analysis. • Solid skills in Excel and/or Google Sheets. • Comfortable working independently in a fast-paced, deadline-driven environment. • Highly detail-oriented, with strong QA habits and a bias toward documenting processes and results. • Facebook Blueprint certification preferred. Nice To Have • Experience leveraging Smartly. • Basic SQL skills and/or experience working with BI tools. • Exposure to server-side tracking (CAPI), enhanced conversions, and incrementality testing. • Experience running audience and creative tests at scale, with familiarity using asset-level diagnostics (e.g., thumbstop rate, hold rate). Compensation Additional Information At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a