Growth Marketing Manager, Paid Social

Thumbtack helps millions of people confidently care for their homes. Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements. We help homeowners know which projects to do, when to do them and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together. About the Growth Marketing Team We're a data-driven, highly collaborative team focused on driving sustainable customer growth across paid marketing channels. We combine performance rigor with creative experimentation to unlock meaningful contribution and deliver against Thumbtack's mission of helping homeowners and home professionals accomplish more. About the role We're looking for a strategic, hands-on Growth Marketing Manager to drive core business performance and scale Thumbtack's rapidly growing Paid Social program across channels like Meta, YouTube, TikTok, Pinterest, and Reddit. You're a builder at heart: someone who owns their numbers, pushes ideas outside the current playbook, and has taken a channel or audience from 0 to 1 and made it stick, while collaborating with Creative, Analytics, Martech, and driving performance forward with AI and automation. If you love uncovering the next lever before anyone else sees it, this role is built for you. What you’ll do • Manage and efficiently scale Thumbtack's Consumer Paid Social campaigns across platforms like Meta, YouTube, TikTok, Pinterest, and Reddit, driving incremental customer growth and revenue • Identify and execute opportunities for channel expansion and unlocking new Social platforms to drive the next frontier of core customer growth • Drive our end-to-end emergent Pro (B2B) strategy and execution across Social channels • Own in-house campaign management and optimizations, including budget pacing, bid optimization, creative iteration, audience segmentation, and platform best practices • Build and implement Paid Social testing roadmaps with cross-functional partners, driving a continuous test-and-learn approach across audiences, creative, and platforms • Own tracking, QA, reporting, and measurement for Paid Social, partnering with internal and third-party tools to ensure confidence in results • Collaborate with Brand and Creative teams to develop and iterate thumb-stopping, performance-driven creative that also advances Thumbtack's brand narrative In order to be successful, you must bring • Bachelor's/Master's in Marketing, Business, Statistics, Economics, or a related field preferred • 6+ years of experience managing, scaling, and evolving paid social programs at $X-XX million monthly spend • Deep platform and technical expertise in social platforms, with a minimum of 2+ such as Meta, YouTube, TikTok, Pinterest, and Reddit • Proven track record of unlocking growth from new channels and tactics across creative, martech, and AI tooling • Strong analytical chops, with experience in Excel/Google Sheets (pivot tables, lookups) and hands-on comfort with incrementality, MMM, A/B testing, lift testing, and attribution frameworks • Confident communicator with proven experience collaborating with multiple cross-functional partners • Comfort in a fast-paced, high-stakes growth org, with a bias for action, experimentation, and results Expected salary ranges • For candidates living in San Francisco / Bay Area, San Jose, New York City, or Seattle metros, the expected total cash compensation (base salary + variable pay, if applicable) range for the role is currently $123,300 - $159,500. • Fo