Senior Product Marketing Manager

Who We Are At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people. We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you. We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team. Our Values If this sounds like you, you’ll fit right in. Who You Are Product Marketing defines how Justworks wins —shaping our narrative, informing decisions, and driving growth through positioning, pricing, and go-to-market strategy. The Platform Product Marketing team connects product strategy to market impact across the Justworks platform. We help customers understand the value of our products, bring new capabilities to market, and build the strategies and systems that support adoption and growth. We’re seeking a Senior Product Marketing Manager to market products that help small businesses manage their teams and day-to-day operations, including time, attendance, and related workflows. You’ll lead positioning, go-to-market strategy, and adoption for a portfolio of connected products. Working closely with Product, Design, Engineering, Marketing, Revenue, and Customer Success, you’ll bring new capabilities to market and deliver measurable value for customers and the business. You combine customer insight, product judgment, and strong execution to make complex workflows easy to understand, influence product decisions with evidence, and lead cross-functional work from opportunity through launch and adoption. Your Success Profile Positioning, Market Insight, and Narrative • Build a strong understanding of customer needs, buyer expectations, market trends, and competitor strategies in the product areas you support. • Develop positioning, messaging, and value propositions that clearly communicate our products’ benefits and differentiation. • Connect product stories to the broader Justworks platform narrative and tailor messaging to key audiences and use cases. • Develop competitive narratives and practical enablement that help customer-facing teams position our products with confidence, address objections, and strengthen customer conversations. Product Strategy and Go-to-Market • Bring customer, product, and market insights into product planning, prioritization, and roadmap decisions. • Partner with Product and Design to identify unmet needs and assess market opportunities. • Develop go-to-market strategies for new products and major features, including target audiences, positioning, channels, success measures, and launch sequencing. • Lead launch readiness with Product, Marketing, Revenue, Customer Success, and other partner teams. Adoption and Growth • Partner with Growth, Lifecycle Marketing, Sales, Partnerships, and Customer Success to support awareness, conversion, adoption, and expansion. • Use customer feedback, product data, and frontline insights to improve onboarding and ongoing engagement. • Define and track success measures, using results to improve programs and inform future decisions. Cross-Functional Leadership • Lead high-impact initiatives from strategy through execution, creating clarity, accountability, and momentum across teams. • Influence stakeholders across Product, Engineering, Design, Marketing, Revenue, and Custom