Associate - Salesforce Marketing Cloud, Campaign Operations

Job Title: Associate - Salesforce Marketing Cloud, Campaign Operations GCL: C2 Introduction to role: Are you ready to turn complex data and business goals into orchestrated, high-performing campaigns that help bring life-changing medicines to patients faster? Do you want to be trusted to innovate daily, develop fresh approaches to working, and see your ideas scale across global markets from our Chennai, India hub? In this role, you will be a key operator in our Marketing Cloud ecosystem, powering comprehensive campaign management and personalization across channeYou will link strategy, data, and technology. You will transform requirements into scalable journeys. You will develop resilient data foundations and collaborate with global partners to deliver measurable impact. act. You will join a fast-moving, collaborative team that thrives on curiosity and problem solving. Here, you will build journeys, integrate data across systems, and continuously improve our Martech stack. Marketers can then work swiftly and deliver the right message to the right audience at the right time. Accountabilities: • Martech Transformation: Lead the operational rollout of our evolving Martech stack, develop innovative processes for how we operate, and scale capabilities across multiple markets for consistent, efficient delivery. • SFMC Solution Compose and Delivery: Build, configure, and launch solutions across Salesforce Marketing Cloud including the email campaign platform, Journey Builder, Cloud Pages, SMS, push notifications, and Automation Studio to drive engagement and conversion. • End-to-End Campaign Execution: Collaborate with team members to translate requirements into campaign configurations, manage QA, launch and distribution, and use insights to iterate for continuous improvement. • Data Integration and Quality: Partner with IT to bring data together from multiple sources into Salesforce Data Cloud/Marketing Cloud; clean, transform, and standardize data to ensure accuracy, reliable segmentation, and robust measurement. • Data Modeling and Governance: Apply strong understanding of data modeling, integration architectures, and data governance guidelines to maintain trusted, compliant customer profiles. • Personalization and Segmentation: Use AMPscript and SQL to deliver dynamic content, profile-based segmentation, and journey logic that improves relevance and performance. • Optimization and Architecture: Evaluate and recommend optimization strategies for technical architecture, DevOps, performance, and solution design across Data Cloud and Marketing Cloud to scale efficiently. • Enablement and Ways of Working: Build playbooks, reusable assets, and standards that accelerate adoption of guidelines and improve speed to market across global teams. Essential Skills/Experience: • More than 3 years of overall experience in marketing automation and 2-3 years’ experience with SFMC (Email Studio, Journey Builder, Einstein, Automation studio etc.) • Excellent business insight and communication skills. • Strong focus on customer centricity and customer experience. Desirable Skills/Experience: • Experience with marketing campaign development and implementation and/or with brand teams, accomplishing promotions or campaigns. • Experience with technologies and processes for content management systems, digital asset management software, web content management • Experience with technologies and processes for mobile and social media technologies, solutions, and strategies • Experience with marketing customer data models When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That'