Credit Card Marketing Strategy & Implementation Manager

Our client, a Fortune 100 financial services organization, is seeking a Credit Card Marketing Strategy & Implementation Consultant to support a leading global financial services organization and its proprietary credit card marketing team.  This individual will help develop and execute multi-channel marketing strategies designed to support new product launches, strengthen existing customer engagement, increase product adoption, and influence cardmember behavior. This role will partner closely with product, marketing, creative, digital, analytics, and operational teams to translate marketing strategies into actionable campaign plans and business requirements.  The ideal candidate combines direct or digital marketing expertise with strong project and program management capabilities, bringing the ability to lead campaigns from initial strategy and creative development through implementation, testing, measurement, and optimization. The Details: • Location: Remote within the U.S. • Duration: Approximately a 12-month consulting role with the possibility of extension (must be able to work on Blend’s W2 without sponsorship) • Benefits: We do offer benefits to our full-time consultants, including Health, Vision, Dental, 401K plan, Life Insurance, Pretax Commuter Benefits, and an incredibly supportive team cheering you on! What you’ll do: Marketing Strategy & Campaign Planning • Develop and support marketing strategies for new credit card product launches, refreshed products, and ongoing engagement initiatives for existing cardmembers. • Build go-to-market strategies and campaign plans designed to drive product adoption, customer engagement, loyalty, and desired cardmember behaviors. • Translate high-level marketing strategies into detailed execution plans, business requirements, timelines, milestones, and deliverables. • Support early engagement and loyalty marketing initiatives, ensuring campaign strategies align with product objectives and customer needs. • Manage multiple campaigns and initiatives simultaneously, balancing priorities, deadlines, and evolving business needs. Campaign Implementation & Creative Development • Lead end-to-end execution of multi-channel marketing campaigns, including digital and print, awareness and targeted initiatives. • Support internal agency briefings and creative development in partnership with the Campaign Strategy Lead. • Coordinate the development, review, approval, and implementation of marketing creative across relevant channels. • Partner with internal teams to implement marketing capabilities, including personalization and integration across customer journeys and marketing channels. • Oversee campaign testing and user acceptance testing (UAT) prior to launch, helping ensure all creative, content, functionality, and customer experiences perform as intended. • Manage campaign execution to ensure initiatives remain aligned with strategy, timelines, and budget expectations. Cross-Functional Coordination & Stakeholder Management • Serve as a central point of coordination across Product, Customer Marketing, Marketing Operations, agencies, analytics, digital, mobile, and email teams. • Partner with channel teams to coordinate campaign intake, prioritization, targeting, and implementation requirements. • Work closely with marketing operations and marketing information management teams to support audience targeting and campaign execution. • Collaborate with Legal and Compliance stakeholders to obtain required approvals and ensure marketing content meets established standards. • Communicate campaign status, requirements, risks, issues, and dependencies to relevant stakeholders, helping maintain alignment and drive timely resolution. Campaign Performance & Optimization • Establish cam