Sr. Product Marketing Manager / Lead Product Marketing Manager, Alarms

Who We Are Verkada is transforming how organizations protect their people and places with an integrated, privacy-sensitive AI-powered platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management. We’ve got serious momentum in the market: more than 30,000 customers (including 100+ of the Fortune 500), a $5.8B valuation , more than $1 billion in annualized bookings, and backing from CapitalG, Sequoia Capital, General Catalyst, Felicis Ventures, Next47 and more. Physical AI is one of the most consequential technology shifts of our time, and Verkada is at the center of it. You can look at all kinds of communities to see our platform’s impact in the world. It's the retailer that uses our agentic AI to deter theft before it happens. The warehouse that uses AI-powered alerts to make sure its team is protected on the floor with proper PPE. The school that’s alerted to a threat in real-time and triggers a lockdown in seconds, not minutes. We’re rapidly scaling this impact: today, more than 2 million Verkada devices are deployed across 170+ countries. About the Role Verkada is looking for a Senior or Lead Product Marketing Manager for Alarms, one of Verkada’s highest-growth product lines. Verkada Alarms is a cloud-based, AI-powered intrusion detection system that helps organizations protect their people and property. As the PMM for Alarms, you will be responsible for overseeing quarterly launches of new Alarms products and features, and ensuring their success in the market. Additionally, you will own the end-to-end GTM for the product, including creating the collateral needed to enable our Sales, Demand Generation, and Channel Marketing teams to win. This role is highly cross-functional and will bring together stakeholders across the Product, Engineering, Sales, and Marketing organizations to drive business results. We are open to hiring at the Senior Manager or Lead level, depending on the candidate’s experience and qualifications. We are committed to a thriving in-office culture. This position will be based in-person at our HQ in San Mateo, CA. What You'll Do • Bring new Alarms products to market by taking the lead on launches - planning and creating/managing deliverables in order to maximize impact. • Develop competitively differentiated messaging and positioning for Alarms based on user research, market insights, and product knowledge. • Partner with Product Management counterparts to set a go-to-market plan, including target markets, bill of materials, and an activation strategy. • Work closely with Creative, Demand Generation and Channel Marketing teams to increase market presence and drive pipeline through key outbound assets (video, webinars, thought leadership, email nurture, etc). • Partner with the Sales team to understand how your products and messaging are resonating with customers and develop sales collateral to improve win rates. • Become a product subject matter expert, evangelist and cross-functional leader who unites Marketing, Sales, and Product teams to drive business results. • Experience enabling and motivating sales teams to effectively position and sell products What You Bring • 6+ years of product marketing or related experience in B2B SaaS or IoT • Ideal candidates have experience developing positioning and messaging across a portfolio of products • Self-directed and able to operate independently in a fast-paced environment • Exceptional writing skills with meticulous attention to detail and ability to write content for a variety of audiences • Experience working cross-functionally with teams including Demand Generation, Sales, Creative, Enablement, and Product • Experience enabling and motivating sales teams to effectively