Customer Marketing Associate, Promotional Strategy

THE POSITION Our roster has an opening with your name on it We’re looking for a Customer Marketing Associate, Promotional Strategy to play a critical role in shaping and scaling FanDuel Predicts’ promotional ecosystem. This role will lead the execution and continuous evolution of our All Customer Promotions strategy, while also contributing to broader promotional and loyalty strategy development. You will work cross-functionally across Operations, GTM, Commercial, Product, Legal and external partners to ensure promotions are not only executed seamlessly, but designed and optimized to drive meaningful customer engagement and retention. This is an opportunity to operate at the intersection of strategy and execution, owning a critical revenue-driving lever while helping define how promotions evolve as part of a broader loyalty system. THE GAME PLAN Everyone on our team has a part to play • Own day-to-day promotional execution, including coordinating operational setup and developing and managing promotional tickets • Manage core promotional processes, including Legal reviews and term development, creative requests, and maintaining promotional trackers to ensure campaigns are accurate and delivered on time • Liaise with core delivery stakeholders (Ops, Creative, Legal, Commercial) including defining promotional objectives and needs, providing feedback, and tracking delivery • Help drive the forecasting process for all Predicts promotions, as well as monitoring promo performance and cost reporting to measure success • Contribute to post-mortem promotion analysis for major Predicts moments, offering insights and optimizations for future promotional efforts • Proactively ideate on new promotional constructs and opportunities to enhance near- and long-term customer engagement and retention • Conduct ongoing competitor tracking to gain a deeper understanding of promotional capabilities across the market landscape and identify opportunities for differentiation • Help shape the broader loyalty strategy, contributing insights on how promotions ladder into longterm retention and customer value THE STATS What we’re looking for in our next teammate • Bachelor’s degree or equivalent industry experience preferred. • 1-3 years of experience in marketing, preferably in gaming, sports, or a highly-regulated industry. • Proficiency manipulating data and performing calculations in Excel (VLOOKUP, Pivot Tables, SUMIF statements, etc.) • Meticulous attention to detail, outstanding organizational skills, project management skills, and ability to multi-task and prioritize. • Data-driven mindset and strong analytical skills; using data to tackle problems and translate results into recommendations. • Strong understanding of promotions, loyalty programs, and customer retention strategies. • Has a positive attitude and loves opportunities to collaborate with others. • Ability to work in a fast-paced, dynamic environment with tight deadlines. • An avid sports and gaming fan, and have played FanDuel or competitive products. • Knowledge of sports and/or experience working within a heavily regulated industry is a plus. • Willing to work some non-traditional hours. ABOUT FANDUEL FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product. In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDue