Go-To-Market Associate, Campaigns

THE POSITION Our roster has an opening with your name on it We're looking for a GTM Campaigns Associate to support FanDuel Predicts go-to-market across our biggest sports moments. You will report to the Manager, GTM Campaigns and support the execution of tentpole Predicts marketing campaigns. You'll help turn established strategies into timelines, briefs, cross-functional plans, and campaign deliverables that bring our biggest moments to market. This role will work across Marketing, Commercial, Media, and other key partners to help keep teams aligned and ensure our most important moments come to life cohesively across the customer journey. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs. THE GAME PLAN Everyone on our team has a part to play • Support the development of GTM strategies for priority moments across the sporting calendar, helping bring together business opportunities, campaign objectives, target audiences, key insights, and measures of success. • Support the development of campaign value propositions and messaging, working with Commercial, Product, Media, Campaign Strategy, Creative, and other key stakeholders. • Coordinate cross-functional campaign planning from strategy through launch, maintaining timelines and helping teams stay aligned on ownership, key milestones, dependencies, and decisions. • Support high-priority GTM campaigns alongside GTM Managers and contribute to the execution of secondary campaigns and ongoing sports moments. • Help execute in-season campaign adjustments across creative, communications, promotional generosity, and other GTM tactics based on business performance and evolving priorities. • Surface risks and blockers, support campaign QA, and help ensure deliverables are ready for key business moments. • Track campaign performance and work with Analytics and GTM leads to capture learnings that can improve future campaigns. THE STATS What we’re looking for in our teammate • A minimum of 1-2 years of relevant marketing experience. • Bachelor's Degree in Marketing, Business, or a related discipline preferred. • Strong project management and cross-functional coordination skills, with the ability to keep multiple workstreams organized and on track. • Comfortable working with data and campaign performance metrics to support decisions and identify learnings. • Strong written communication, with the ability to create clear briefs, updates, and decks from established strategy. • Bias toward action and strong attention to detail, with a willingness to learn and take on increasing ownership over time. • Customer obsessed, with genuine interest in sports and the online gaming industry. • Familiarity with tools across the marketing stack. ABOUT FANDUEL FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America's #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry's unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product. In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company's affiliates have offices worldwide, including in Ireland, Portugal