SEO Marketing Associate

THE POSITION Our roster has an opening with your name on it FanDuel is seeking an SEO Marketing Associate to drive organic growth for FanDuel’s sportsbook, casino and marketing websites. In this role, you will lead search engine optimization to grow organic traffic and acquisition, while building a growing focus on generative engine optimization (GEO) and answer engine optimization (AEO) so FanDuel is found, cited, and recommended in AI platforms such as Google AI Overviews, ChatGPT, Perplexity, Claude and Gemini. You will collaborate closely with Content, Product, Marketing, Legal/Compliance, and Analytics teams to shape how customers find and engage with FanDuel across search engines, LLM platforms. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs. THE GAME PLAN Everyone on our team has a part to play • Lead SEO strategy for FanDuel’s websites to increase organic traffic, non-brand acquisition, and brand visibility across casino and sports casino • Conduct keyword, topic, and competitive research to inform content creation, updates, and roadmap priorities • Partner with writers, editors, product managers, and designers to optimize content for organic discovery from brief through publication • Manage content calendars and page-level optimizations aligned with major sports seasons, live events, and business goals • Audit and improve on-page and technical SEO elements (meta tags, headers, internal linking, crawlability, page speed, etc.) • Develop GEO and AEO strategies to improve visibility in AI Overviews, LLM-powered search, and answer engines, including answer-ready content formats such as FAQs, concise definitions, and comparison and how-to guides • Strengthen entity signals and brand authority across the web, including structured data (Schema.org/JSON-LD), consistent product information, and third-party mentions • Build and track visibility in AI platforms, measuring how FanDuel is mentioned, cited, and described, and translating findings into content and product priorities • Monitor and report on performance using Google Search Console, SEMrush, Ahrefs, app store analytics, and emerging AI visibility tools, translating data into clear recommendations • Stay on top of search, & AI algorithm updates and evolving platform behavior • Collaborate with engineering, analytics, and legal/compliance teams on technical SEO initiatives, A/B testing, and responsible content standards for regulated products THE STATS What we’re looking for in our teammate • 2–3+ years of experience in SEO, digital content marketing, or editorial SEO operations • Deep understanding of SEO fundamentals including keyword targeting, content structure, and technical hygiene • Working knowledge of GEO and AEO, including how LLMs and answer engines retrieve, synthesize, and cite web content, and how to measure visibility within them • Demonstrated success growing search traffic through editorial, sports, gaming, or other high-volume consumer content • Familiarity with major SEO tools such as SEMrush, Ahrefs, Screaming Frog, and Google Search Console • Strong written and verbal communication skills, particularly in cross-functional or editorial environments • Strong organizational and project management skills • Ability to synthesize SEO, GEO, & AEO insights into actionable strategies • Passion for digital media, sports, iGaming, and prediction markets Preferred Qualifications • Experience in fast-paced editorial, newsroom, or sports media environments • Hands-on experience optimizing for AI search, such as structuring content for AI Overviews, testing