Integrated Insights & Strategy Manager
Pfizer INC · 🌍 Mexico - Mexico City
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About the role
ROLE SUMMARY Global Commercial Analytics (GCA) leverages data to deliver insights that guide Pfizer’s most critical business decisions. With global expertise in data science, engineering, market research, and consulting, GCA transforms data into actionable insights that impact patients and advance Pfizer as a data-driven organization. The Integrated Insights & Strategy team serves as a key analytics and strategic partner to the US Specialty Care Commercial Division. The Manager role supports the entire IIS organization through the development and delivery of KPI dashboards, standard reports, data analysis and marketing strategy. The Manager will support the design, delivery, and deployment of core commercial reporting platforms and dashboards (e.g., SMART, ORBIT, etc.), which serve as the foundation for day-to-day monitoring of brand and business performance. Working within an integrated Brand Strategy team, the Manager will partner closely with marketing, sales, and other commercial analytics colleagues to interpret data in the context of overall commercial performance. Success in this role requires adaptability, strong collaboration skills, and clear communication in a fast-paced, cross-functional environment. ROLE RESPONSIBILITIES This role will have an on-site Manager but will take primary day-to-day direction from their respective Directors in the US-based SC IIS Team. Their primary responsibilities will focus on analysis of market performance data, and creation of KPI dashboards & standard reports. Therapeutic Area/Brand Platform Reporting • Develop & deliver KPI dashboards and standard reports to support key Specialty TA/brands in partnership with IIS, Marketing, and Sales Leaders • Leverage reports/dashboards to identify opportunities and gaps in strategy/ tactical execution • Support new and ongoing projects to ensure on-time completion within budget and successful deployment • Participate and/or lead cross-functional teams to design and implement reporting solutions fit for purpose to the Therapeutic Area of product • Participate and/or lead User Acceptance Testing of solutions • Proactively identify opportunities to bring forward potential solutions to unmet strategic needs across IIS & Specialty Care and drive innovation in our go-to-market model (structure, roles, technology, and/or capabilities) • Partner with business stakeholders and end users to gather requirements and ensure desired user experience (Ux) • Maintain and/or update request tracker(s), platform change management, and task prioritization • Document business requirements & processes to ensure solutions delivered meet customer meets/exceeds expectations • Assist in training of new users • Assist with diagnosis and resolution of bugs and issues; raise to the relevant support teams and track resolution • Participate and/or lead User Acceptance Testing • Assist in maintenance of library reports across different content groups • Assist in maintenance of SMART related documentation (Job Aids, Training materials) • Create reports to assist with ad-hoc requirements using source data (from snowflake) or through smart discovery templates • Proactively identify opportunities to bring forward potential solutions to unmet needs in IIS-SC reporting • Provide strategic leadership in the development and execution of marketing analytics capabilities BASIC QUALIFICATIONS • BA/BS plus 4 years of work experience in analytics related function • STEM (Science, Technology, Engineering, Mathematics) majors with quantitative emphasis such as Actuarial Science, Statistics, Computer Science, Operations Research, Economics, Engineering • Fluent in English, both written and verbal • Analytics, statistics and/or database knowledge and experi