Growth & Paid Media Manager (w/m/d)

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About the role

Your tasks • Channel and investment strategy: You build a full-funnel media plan tied to FTAPI's target accounts, buying groups, priority campaigns and pipeline goals. You balance demand creation with demand capture and make budget trade-offs clear • Campaign execution: You plan, launch and optimise paid search, paid social, programmatic display, sponsored content and retargeting. You test digital out-of-home and emerging channels where there is a sound audience and measurement case. You own budgets, pacing and agency or vendor performance, and execute directly when needed • Audience and creative effectiveness: You use account, persona, intent and first-party insight to shape targeting and journeys. You work with Product Marketing, Campaigns, Brand and Sales to test messages, offers, creative and landing pages for CIOs, CISOs and other decision-makers • Measurement and commercial impact: You partner with Marketing Operations and RevOps to connect media activity to CRM opportunities and revenue. You establish conversion, naming, UTM, tracking QA and reporting standards. You use attribution as one input to investment decisions and explain its limits clearly • A scalable operating model: You build briefs, targeting rules, creative requirements, launch checklists and campaign blueprints that improve the speed and consistency of activation • Experimentation and AI: You run a disciplined test roadmap across audiences, creative, landing pages and channel mix. You use AI to accelerate research, analysis, creative iteration, reporting and workflow automation, with human review and clear measures of impact Your profile • Substantial hands-on B2B paid media and growth experience, ideally with complex technology and mid-market or enterprise buying groups • Evidence that your work improved qualified pipeline, opportunity progression or revenue, not just clicks and lead volume • Strong command of search and paid social, plus judgment about when other channels merit investment. You can challenge platform defaults and agency recommendations • Fluency in CRM-linked measurement, conversion tracking, experimentation, funnel analysis and budget allocation • A practical AI-enabled approach: you can describe workflows you've built, what they improved and how you checked their outputs • Commercial judgment and ownership: you diagnose problems, recommend action and follow through without waiting for a perfect brief • The ability to turn complex performance data into clear recommendations for Marketing, Sales, RevOps and senior leadership • You work confidently in German and English (C1) What we offer • Collegial environment: A team of around 140 people who will welcome you with open arms, support you, and with whom you'll have a lot of fun • Comprehensive onboarding & modern equipment: On your first day, you'll receive an onboarding package of modern hardware (headset, monitor, etc.). If you're a developer, you decide for yourself which hardware you'd like to work with. In your first few weeks, you'll get a buddy by your side and go through a structured onboarding process • Sports or shopping: With EGYM Wellpass, you can use a wide range of sports and wellness offerings across Germany. Prefer home workouts or shopping? No problem! Choose a voucher of your choice worth €50 per month • Job bike or Deutschland Ticket: Choose whether you'd rather have your Job Rad (company bike) or your Deutschland Ticket subsidized. If you go for the Deutschland Ticket, you only pay €23 yourself. And the best part: you can still sign a Job Rad contract, it just won't be subsidized • Boost your (mental) well-being with Nilo Health: Book 1:1 coaching sessions with leading psychologists or access countless workshops and round tables on a variety of topics, wh

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