Lead Marketing Data Analyst

Start free →

Or apply yourself on the official page →

About the role

Twin Health At Twin Health, we empower people to improve and prevent chronic metabolic diseases, like type 2 diabetes and obesity, with a new standard of care. Twin Health is the only company applying AI Digital Twin technology exclusively toward metabolic health. We start by building a dynamic model of each person’s metabolism — drawing on thousands of data points from CGMs, smartwatches, and meal logs — that maps their personal path to better health. Guided by a dedicated clinical care team, our members have lowered their A1C below the diabetes range, achieved lasting weight loss, and reduced or even eliminated medications, all while living healthier, happier lives. Working here Our team at Twin Health is passionate, talented, and united by a shared purpose: to improve the metabolic health and happiness of our members. We believe in empowering every Twin to make a meaningful impact for our members, our clients, and each other, while enjoying a supportive, collaborative work environment. Twin has been recognized not only for our innovation but also for our culture, including: Innovator of the Year by the Employer Health Innovation Roundtable (EHIR), selected to CB Insights’ Digital Health 150, and named one of Newsweek’s Top Most Loved Workplace® . With more than $100 million raised in recent funding, including a $53 million Series E round in 2025 led by Maj Invest, and a $50 million investment in 2023 led by Temasek, Twin is scaling rapidly across the U.S. and globally. Backed by leading venture firms like ICONIQ Growth, Sequoia, Sofina, Temasek, and Peak XV, we are building the most impactful digital health company in the world. Join us as we reinvent the standard of care in metabolic health. Opportunity marketing channels: email, direct mail, and digital. This role sits at the intersection of marketing strategy, data, and technical execution. You will turn raw campaign and behavioral data into clear analysis that drives decisions at every level, from channel owners to the executive team. Right now, the first priority is to understand performance before we optimize it. In your first year you will establish trusted, consistent performance baselines across channels, find where the data does not add up, and tell us what is working and what is not. As that foundation matures, the role grows into attribution, marketing mix, and scoring models that guide budget allocation and targeting. Our data foundation is built by our data engineering team. You will be its most demanding user. You will query across sources to answer marketing questions, find the gaps and inconsistencies others miss, and tell the data team what needs to be tracked, modeled, or fixed so the next question is easier to answer. This role is for someone whose edge is judgment. You know what to ask before you write the query, you notice when an answer does not add up, and you give the marketing team a recommendation they can act on. It is a hands-on, high-impact individual contributor role for someone who works independently in a fast-moving environment and is equally comfortable digging through a warehouse and presenting to senior leaders. Responsibilities Channel Performance Measurement & Analytics • Measure and report on performance across email, direct mail, and digital — defining the right metrics, building reporting, and surfacing what is working and what is not • Own digital analytics end to end, including event tracking and tagging strategy, and partner with engineering to ensure data is captured accurately across web and app properties • Build and maintain attribution and marketing mix models to quantify channel contribution and guide budget allocation across the marketing portfolio • Analyze paid channel performance — spend efficiency, ROAS,

View the official posting →