CRM/ CVM / Lifecycle/Retention Marketing Lead (US b2c subscription only)

Headquarters: Bulgaria URL: http://jobhire.ai Description CVM Lead (US Market) Location: Remote Job Type: Full-time About JobHire.AI JobHire.AI is a vertical AI agent that automates job search for professionals in the US market. We find, tailor, and apply to jobs on behalf of thousands of paying subscribers — at scale and with precision. We operate a subscription model with monthly and longer-term tiers, plus paid add-ons. We're entering a phase where deeper customer value management — not just acquisition — is the single biggest unlock for profitable growth. Why This Role Now We are spending efficiently to acquire users — but a substantial portion of revenue is left on the table after the first purchase. Reg→Purchase conversion is below where it should be. Rebill rates erode quickly past month one. Add-on attach is minimal. Our reactivation engine is currently offline. We've been operating an email-only CRM on a platform that doesn't return analytics through its API. That ends with this hire. This is a role for someone who has already done the transformation we need: turning a basic broadcast CRM into a measurable CVM function that drives incremental revenue across email, SMS, and web push — on the US market specifically. What You'll Own Funnel Conversion • Drive Reg→Purchase conversion through triggered post-quiz, paywall-abandonment, and onboarding sequences across email, SMS, and web push. • Own first-purchase activation across the first 7 days. Retention & Rebill • Differentiate renewal sequences by plan tier (1 / 3 / 6 month). • Build pre-cancel intervention flows — pause offer, plan-switch, value reminder — using captured cancel reason. • Move the dial on month-1 rebill rate, the single most leveraged metric in our subscription economics. Reactivation • Build the reactivation engine for the cancelled cohort — across email and SMS, personalized by cancel reason and tenure. • Recover revenue from a base that is currently dormant due to deliverability issues. Add-on Monetization • Own the CRM-driven path to add-on products (Resume Review, Resume Builder): timing, segmentation, copy, channel. Channel & Tooling • Lead the migration off our current ESP onto our chosen omnichannel platform (Maestra is the current candidate; Customer.io is the alternative). • Recover and maintain email domain reputation. • Stand up SMS as a first-class channel — including US compliance (TCPA, A2P 10DLC). • Stand up web push and orchestrate cross-channel flows (email → SMS → push cascades). Measurement • Implement incremental measurement with holdouts on every flow. We don't want activity reports — we want incremental revenue, attributable and defensible. Expected Outcomes First 3 Months • Email deliverability restored to historical baseline. • Reactivation campaign launched with measurable incremental conversion against a holdout. • Differentiated renewal flows live for 1 / 3 / 6 month plans. • Decision (signed off with engineering) on omnichannel platform: migrate to Maestra or alternative. First 6 Months • SMS and web push live as ongoing production channels in lifecycle flows. • Measurable lift in Reg→Purchase conversion via paywall-abandonment and post-registration triggered sequences. • Measurable lift in month-1 rebill rate via differentiated and intervention flows. • Add-on attach rate (Resume Review, Resume Builder) materially up via CRM-driven sales sequences. • Per-flow incremental revenue reported weekly via proper holdout methodology. 12 Months • CVM channel contributing as a top-3 incremental revenue source for the company. • Cross-channel lifecycle strategy (email + SMS + web push + iMessage/RCS as those channels mature in the US) live and documented. • Process documentation and tooling stable eno