Head of Agency Marketing

ABOUT ORCHESTRA Orchestra is a strategic communications and marketing company built for today’s complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence. The company offers programs that span from the highest level strategic business counsel through to tactical execution. Orchestra brings together 700+ people with experience across nonprofit and philanthropy, consumer and lifestyle, technology, real estate, sports, travel, hospitality, and more. Made up of leading firms BerlinRosen , Civitas Public Affairs Group , Derris , Glen Echo Group , Inkhouse , M18 , Message Lab , Onward and Small Girls PR . It also launched Brightmode , a talent acquisition firm for communications professionals, and Versus Media Group , a strategy-first political media team. Learn more at www.orchestraco.com . People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow. ABOUT THIS ROLE Orchestra is seeking a Head of Agency Marketing to define and lead the vision for how Orchestra shows up in the world as the company enters its next phase of growth. Reporting directly to the Chief Brand Officer and working closely with the executive team, this individual will set brand and communications strategy from the ground up — determining not just how Orchestra executes but what it prioritizes, invests in, and builds toward across PR, partnerships, events, awards, thought leadership, and activations. This is a function-leadership role with full accountability for strategy, budget, and team, and the latitude to make the calls that shape where and how Orchestra shows up in the marketplace. This individual will collaborate cross-functionally across Orchestra's agencies and leadership to ensure consistency in messaging across all channels, including earned media, and will oversee brand management, product marketing, content development, and cross-channel campaigns. ACCOUNTABILITIES AND QUALIFICATIONS As the Head of Agency Marketing on the Integrated Marketing team, you will: • Own and set Orchestra's external communications vision and strategy, across media, conferences, awards, and cultural platforms, translating that vision into a resourced, executable plan • Build and manage the budget for the brand and communications function, making investment tradeoffs across earned media, activations, and events • Elevate the profile of the CEO, President, Chief Culture Officer, and other top voices by securing speaking slots, press, and thought leadership opportunities • Own major moments (including Cannes Lions) end-to-end, from strategic concept through activation, budget, and execution • Build relationships across both top-tier outlets and the emerging writers and platforms shaping the next wave of media • Monitor emerging writers, outlets, and media tactics to ensure Orchestra's strategy stays ahead of where media is going • Set the editorial and narrative standard for how Orchestra's stories are written, pitched, and shaped, including drafting and distributing press releases and scheduling interviews as needed • Align external brand positioning with internal communications to ensure clarity and consistency across the organization • Establish clear KPIs and a data-informed feedback loop to continually refine strategy and prove impact • Build, lead, and mentor a cross-functional team, including internal