Sr. Marketing Automation Specialist

About Engine Engine is the AI-native platform for intelligent travel. For a decade, Engine has built the proprietary technology and supply behind modern business travel, serving over 40,000 customers and nearly 2 million travelers, along with leading travel and AI companies that build on Engine's infrastructure. One system powers business travel, group travel, human agents, and AI agents. That work has earned recognition as one of Fast Company's Best Workplaces for Innovators (2025), TravelTech's Reservation Platform of the Year (2026), and one of Built In's Best Places to Work (2020–2026). We're looking for bold, ambitious people to help redefine how businesses manage and experience travel. Working here, you can expect exponential growth, an ambitious pace, full ownership, and high-caliber colleagues who push you to do the best work of your career. Every hire raises the bar. Come outpace the ordinary and build the future of travel with us. About the Role The Sr Marketing Operations Specialist is a marketing professional who will play a vital role in supporting and optimizing our marketing technology stack, executing campaigns, maintaining data hygiene, and ensuring smooth operational alignment across the marketing function. As a key member of Engine's Marketing Operations team (under the Revenue Operations division), you will partner closely with marketing, sales, and the rest of the revenue operations team to drive exceptional execution of growth initiatives and pipeline growth. Responsibilities • Campaign Operations: Set up, test, and deploy marketing campaigns, including email, webinars, and events using our marketing automation platform (Customer.io). This includes building and coding emails using HTML and Liquid code. • Data Management: Maintain accuracy and cleanliness of marketing data within Salesforce and Customer.io; manage lead capture, enrichment workflows, and routing using Clay and Cargo. • Technology Support: Administer, optimize, and troubleshoot our core marketing technology stack, including Customer.io (email automation), Salesforce (CRM), Clay and Cargo (data enrichment and activation), and Tray.io (workflow automation). • Reporting & Analytics: Support monthly and ad hoc marketing performance reporting, campaign analysis, and dashboard management. • Process Improvement: Document and help streamline processes for campaign operations, lead management, and attribution. • Automation Management: Build, manage, and optimize automation workflows in Tray.io that support both PLG and sales-led motions, including lead routing, lifecycle triggers, and cross-system data syncs. • Cross-functional Collaboration: Partner with growth, sales, and revenue operations to align on campaign execution, pipeline quality, and programs impact. Expectations • Learn and master our marketing automation, CRM, and related marketing tech in your first 45 days. • Consistently execute campaign setup, QA, and launch with a high level of accuracy and timeliness from a templatized approach ensuring repeatability and scale and speed • Proactively surface data quality or process issues and collaborate on solutions. • Collaborate cross-functionally, showing initiative and accountability in all communications and project work. • Demonstrate ownership for assigned tasks and mature project management skills (task tracking, meeting deadlines). • Outcome-focused: build quickly, iterate swiftly and be deliverable-driven. • Speed is in our DNA so jumping right in and sharing insights, ideas and solutions is expected What Success Looks Like • Within 45 days: Full working knowledge of Customer.io and Tray.io ; independently executing campaign builds and QA. • Within 90 days: Owning at least one automation workflow end to end in Tray.