Integrated Marketing & Communications Specialist

Who we are At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we’re the largest and fastest-growing automotive marketplace, and we’ve been profitable for over 15 years. What we do The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and ~30,000 dealerships use our products. But they're not the only ones who love CarGurus—our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride! Role Overview The Integrated Marketing and Communication Associate will support the Sr. Director of Brand Marketing and Head of External Communications across integrated brand campaigns, content creation, and brand communication in the US, CA, and UK. What You'll Do Campaign Development & Project Management • Work with the Brand Marketing Manager to concept and develop integrated marketing campaigns, brand partnerships, and grassroots marketing initiatives • Manage project plans for integrated campaigns and initiatives across US, CA, and UK — tracking timelines, deliverables, and approvals from brief to launch. • Draft creative briefs for the UK and CA, ensuring audience, objectives, and success metrics are clearly captured. This person must ensure localized briefs stay true to CarGurus' brand platform, voice, and visual identity while incorporating localized insights and goals. • Serve as the day-to-day point of contact for international stakeholders across revenue and product marketing teams, ensuring localized needs and nuances are incorporated into our strategy and planning. • Serve as the day-to-day point of contact for performance marketing, product marketing, analytics, PR, and sales — covering project status and administration duties (archiving assets, handling day-of activation logistics, overseeing procurement). Communication Support • Manage internal brand calendar to plan and track all internal and external brand communication • Draft internal and external content related to brand campaign promotion, including press releases, social content and internal communication, translating campaign messaging and strategy into clear, on-brand copy. • Incorporate feedback from PR and Brand Marketing stakeholders through revisions to finalize release-ready copy. • Partner with PR agencies on brand campaign communications strategy, providing campaign briefs and target KPIs, making sure results tie back to campaign goals • Support brand reputation monitoring and flag relevant coverage or social media conversations Reporting & Analytics • Build regular performance reporting on campaigns, content, and sponsorships — pulling data from tools like Google Analytics and Sprout Social — and translate it into executive-ready summaries for leadership. • Track budgets and invoices across creative production and sponsorship programs What You'll Bring • 2+ years of experience in brand marketing or a creative or PR agency, ideally in a consumer-facing, digital-first environment. • Creative thinker with a finger on the pulse of what's relevant in culture, living and breathing social trends and content • Strong project management and