Senior Investment Associate

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary The Senior Investment Associate handles day to day management (negotiating, managing and executing) of the integrated and digital video spend and negotiations for their assigned clients. You will provide strategic market insights, trends and pricing benchmarks, oversight and management of spending across major vendors while monitoring client budgets and adherence to KPIs. Work closely with Planning teams to ensure that final buys deliver on the approved plan objective and strategy. As the Senior Associate, Client Investment, you will implement media negotiations and buying/activation for one or more assigned accounts. You will provide strategic market insights, trends and pricing benchmarks, oversight, and manage spending across major vendors while monitoring client budgets and adherence to KPIs. You will also work closely with Planning teams to ensure that final buys deliver on the approved plan objective and strategy. Responsibilities • Integrate with the Communication/Strategic Planning team to gain insights on objectives, KPIs, strategies, audiences, etc. to ensure tactical buys deliver against goals. • Participate in vendor RFP selection • Help manage RFP process (all digital channels, where applicable) • Help centrally manage negotiations/rate tracking/planning costs/benchmarking/ budget management of assigned account(s) • Demonstrate better pricing, efficiencies, and impact by consolidating buys across partners, Agency and WPP Media • Manage vendor relations (Inventory avails, IOs, notify if included/excluded from buy) • Develop Partner Scoring Model (ranking for buy development) • Gain approval for all supply sources on tactical buys internally • Develop tactical buy with larger Investment team • Assist the Associate with entering the partner buys into Buy platforms, sending out IO/Contracts and preparing campaign for launches (trafficking, setting up ad serving, etc.) • Ensure all buys are entered correctly into Prisma (naming conventions, budgets, placements, compliance, updates, etc.), campaign launches, and delivery/pacing is occurring • Build relationships and meet with vendors on an ongoing basis to provide updates and/or recommendations • Create Partner POVs • Keep current on partner and marketplace innovations, ad models, and technologies • Proactive in following up on client team requests with a key awareness of client deadlines • Follow key investment tenets around KPIs • Actively participate in department projects/committees • Estimate, update and adjust all ratings per demographic, per quarter. • Analyze upfront network proposals and create recommendation books. • Issue order letters. • Negotiate all rates, special placement and added value per the determined strategy. • Negotiate optimum buys in terms of cost efficiency, goals delivery and vendor agreements. • Ensure the documentation of all negotiations, makegoods and credits. • Ensure the accuracy of Donovan inputting, buys and order forms. • Analyze buy performance, i.e. post-buys, positioning reports. • Collaborate with Analytics to identify and activate buy optimizations