GH&B Türkiye Commercial Operations Manager

HOW WE IMPACT PATIENTS At Pfizer, we are a patient-centric company guided by our values of Courage, Excellence, Equity and Joy. We work together to deliver breakthroughs that change patients’ lives and build an environment where colleagues can grow, contribute and create meaningful impact. HOW YOU WILL CONTRIBUTE The GH&B Türkiye Commercial Operations Manager is responsible for driving sustainable growth and commercial excellence across the Global Hospital Portfolio and Biosimilars business in Türkiye, including global hospital brands, Ixifi and the oncology biosimilars portfolio of Ruxience, Trazimera and Zirabev. The role leads local commercial execution across retail and tender channels, translates regional priorities into actionable plans, and serves as the key business partner between Türkiye and regional/global GH&B teams. The role operates with strong commercial accountability while overall portfolio ownership remains with the GH&B Portfolio Management Lead (MEA + TUR). The role reports to GH&B Portfolio Management Lead (MEA + TUR). Portfolio Strategy, Business Planning & Performance Management ·       Lead the development and execution of the Türkiye GH&B portfolio strategy in alignment with regional and global priorities. ·       Define growth priorities and commercial execution plans across retail and tender businesses. ·       Lead Operating Plan, Latest Estimates, long-range planning, forecasting and business review processes. ·       Manage portfolio performance and drive revenue, profitability and market-share objectives. ·       Translate market, customer and performance insights into clear recommendations, resource choices and corrective actions. ·       Ensure disciplined budget planning, spending oversight and regular forecast updates for areas of responsibility. Ixifi Brand Leadership ·       Own the development and execution of the Ixifi Country Brand Plan and related commercial strategy. ·       Lead omnichannel tactical planning and optimize the use of traditional and digital channels. ·       Partner with Medical, Market Access, Trade Relations, Finance and other functions to deliver brand objectives. ·       Use customer and market insights to identify growth opportunities and strengthen competitive positioning. ·       Monitor brand performance and drive high-quality, compliant execution across promotional and customer-engagement activities. Field Force Leadership ·       Provide direct leadership to the Ixifi Field Force and the Oncology Biosimilars National Account Manager. ·       Set field-force goals, execution priorities and performance expectations aligned with portfolio strategy. ·       Build a high-performing, customer-centric and compliant organization through coaching, performance management, talent development and succession planning. ·       Ensure effective execution of customer-engagement plans and foster accountability, collaboration, agility and continuous improvement. ·       Guide the team in capturing stakeholder insights and converting them into practical business actions. Oncology Tender & Portfolio Strategy ·       Lead commercial strategy for the oncology biosimilars portfolio, including Ruxience, Trazimera and Zirabev. ·       Identify, assess and prioritize public and private tender opportunities to support sustainable growth and profitability. ·       Partner with Trade Relations, Market Access and Finance to define and execute tender participation, pricing and contracting strategies. ·       Develop business cases for pricing, allocation, access and commercial opportunities. ·       Monitor competitive activity, account dynamics and access developments, and ensure timely execution tracking and performance reporting. Regional & Global Business Partnership ·       Serve