Cross Discipline - Associate Director

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: • Be Extraordinary by Leading Collectively to Inspire transformational Creativity. • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. Role Summary and Impact As part of the Global Operations Centre (GOC) , you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. The Associate Director - Cross Channel will lead the integration of eCommerce, Ad Operations, and Data Governance capabilities to deliver high-quality, scalable, and data-driven solutions for clients. The role will work closely with regional, client, media, analytics, and technology teams across markets to ensure seamless campaign execution, trusted data, and strong business outcomes. The ideal candidate will combine strong knowledge of the digital and eCommerce ecosystem with operational leadership, data governance, and a passion for process improvement and innovation. Key Responsibilities • Lead cross-channel operations across eCommerce, retail media, Ad Operations, and Data Governance, ensuring consistent quality and delivery across clients and markets. • Provide strategic oversight across eCommerce and retail media platforms such as Amazon Ads, Amazon DSP, Pacvue, Walmart, SKAI, DV360, CM360, IAS, Google Ads, Meta, and other emerging platforms, along with broader digital media channels. • Ensure end-to-end campaign and data integrity from campaign setup, trafficking, tagging, and activation through data ingestion, validation, reporting, and reconciliation. • Build and maintain governance frameworks, quality controls, and standardized processes to ensure accurate, consistent, and trusted client reporting. • Partner with Media, Client Servicing, Analytics, Technology, and regional teams to translate business requirements into effective operational and data solutions. • Act as a senior escalation point for complex campaign, data, reporting, and technology issues, driving root-cause resolution and clear stakeholder communication. • Use retail and commercial understanding including promotions, pricing, inventory, margins, and consumer behaviour to inform eCommerce and media decisions. • Drive process optimization, automation, and technology adoption, including opportunities leveraging AI and emerging marketin