Marketing Analytics Manager

About impact.com impact.com is the world’s leading commerce partnership marketing platform, transforming the way businesses grow by enabling them to discover, manage, and scale partnerships across the entire customer journey. From affiliates and influencers to content publishers, brand ambassadors, and customer advocates, impact.com empowers brands to drive trusted, performance-based growth through authentic relationships. Its award-winning products - Performance (affiliate), Creator (influencer), and Advocate (customer referral) - unify every type of partner into one integrated platform. As consumers increasingly rely on recommendations from people and communities they trust, impact.com helps brands show up where it matters most. Today, over 5,000 global brands - including Walmart, Uber, Shopify, Lenovo, L’Oréal, and Fanatics - rely on impact.com to power more than 350,000 partnerships that deliver measurable business results. Your Role at impact.com: Impact.com powers the partnership economy, helping brands and partners grow revenue through a modern SaaS platform used by thousands of companies globally. We're investing heavily in our growth, and this role sits at the centre of how data powers our go-to-market strategy and sales enablement. We're looking for an Analytics Manager to scale our marketing function. This is a senior individual contributor role - we need someone who’s comfortable owning a domain of the marketing analytics portfolio with light oversight. As Marketing Analytics Manager, you'll own the quality, consistency, and strategic impact of the core reporting used by our GTM teams to shape and prioritize multimillion dollar investment decisions. You'll work on a modern cloud stack (BigQuery, dbt, Looker) with strong support from Marketing and Sales teams - who will be your chief internal customers, and Analytics Engineering, who own the data platform and semantic layer you work with and on. What You'll Do: • Own the process for the weekly, monthly, and quarterly business reviews that marketing and sales leaders use to track campaign performance and business trends — and improve them over time so they drive decisions rather than descriptions. • Translate vague business questions ("why is pipeline soft in EMEA?") into workable analyses, sell a solution, and manage the delivery process efficiently. • Partner with internal customers and engineers to move recurring manual reporting into useful tools that drive decisions which save time and money. • Work directly with stakeholders across marketing, sales, finance, product, and customer success to scope what they actually need and design a plan to get them that information efficiently and with the right level of accuracy. • Contribute to data collection and modeling conversations where marketing's needs intersect with the broader company data model. What You Bring: • 5+ years of business analytics experience in a software or information business. • A strong understanding of SQL and working proficiency with Python — enough to do your own analysis end-to-end without needing outside help. • A track record of designing dashboards and reports that people use to actually make decisions, and a sense of taste on what makes the difference between decisive reporting and vague reporting. • Ability to explain an analysis or technical concept to colleagues in a way that drives action. • Comfortable owning a workstream end-to-end with light oversight: you'll get direction on weekly priorities and outcomes, but will be trusted to set your own week and say no to the right things. Nice to Have: • Experience with attribution modeling — multi-touch, time decay, incrementality • Experience with lead scoring • Experience with integration of sales and marketing data and a fu